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About Us

Main Street is a comprehensive revitalization program that promotes the historic and economic redevelopment of traditional business districts in New Jersey. The Main Street New Jersey Program was established in 1989 to encourage and support the revitalization of downtowns throughout the state. MSNJ communities receive valuable technical support and training to assist in restoring their Main Streets as centers of community and economic activity.

How We Got Started

True success comes from using a comprehensive and incremental approach such as the Main Street program. We focus on helping our MSNJ local programs and districts raise their value over time in four key areas: Economic Value, Image Value/Physical Value, Promotion & Marketing Value, and Civic Value.

Our Team
Jef Buehler Buehler from Main Street New Jersey
Jef Buehler Buehler
State Coordinator
Businesses We Recommend
Past Events & Promotions
Featuring globally-renowned small business expert and trainer Carissa Reiniger. Carissa is the Founder and CEO of Silver Lining, Ltd., which has helped more than 10,000 small business owners in 9 countries to build profitable, sustainable companies. This 68th NJDI features a three-hour...
This 67th NJDI features a day-long intensive workshop teaching how to improve business competitiveness through effective store design, visual merchandising, and customer behavior insights. The workshop is designed for downtown management and revitalization program staff, board, and volunteers,...
This 66th NJDI features a day-long intensive workshop teaching how to run a business recruitment program within a variety of budgets and staffing constraints. Shopper interest in downtown business districts continues to rise as a preferred alternative to the mall or shopping center experience,...