About Us
Lockport Neighbors is a family-focused magazine launched in 2016. Designed to connect our community, the monthly magazine is written and sponsored by our very own business and residential neighbors.
Recent Activity
So many fantastic responses already covered here. ROI is tricky. The most savvy business owners invest in a fine blend of call-to-action/direct response (tracked by source codes and training your team to ASK) and BRANDING (often intangible, but consumer awareness). Thinking VERY globally,...
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So many fantastic responses already covered here. ROI is tricky. The most savvy business owners invest in a fine blend of call-to-action/direct response (tracked by source codes and training your team to ASK) and BRANDING (often intangible, but consumer awareness). Thinking VERY globally, consider Coca-Cola. We wouldn't think they need to invest a dime in advertising, right?
Yet we see consistently Coke coupons as well as their billboards and TV spots. Hmmmm. Maybe they're onto something. ;-)