About Us
Linda Hudson Writing offers clear, effective marketing copy for businesses and nonprofits. We translate high-tech jargon into business English.
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"Rhythmix Cultural Works is a wonderful nonprofit art, education, performance, and community space..."
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"Rhythmix Cultural Works is a wonderful nonprofit art, education, performance, and community space in Alameda, CA. , We have supported them since before their live-work project was approved on appeal to the City Council and and enjoyed many performances there since they opened. "
"Bill Stevenson designs and builds amazing made-to-measure bicycles so your bike will feel..."
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"Bill Stevenson designs and builds amazing made-to-measure bicycles so your bike will feel wonderful and do *just* what you want it to do."
Recent Activity
I don't buy any of the GOP's fear-mongering about restoring decent function to the IRS over the next few years. The once-proud party of Lincoln apparently lost - or voluntarily surrendered - its ability to tell the truth long ago. (But that's a topic for another thread.)
As the Washington Post...
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I don't buy any of the GOP's fear-mongering about restoring decent function to the IRS over the next few years. The once-proud party of Lincoln apparently lost - or voluntarily surrendered - its ability to tell the truth long ago. (But that's a topic for another thread.)
As the Washington Post has reported on several occasions (https://www.washingtonpost.com...), most of the new IRS spending is to restore customer service, update ancient computer systems, and get our questions answered more efficiently. In other words, I won't have to spend hours on hold if I have a question or get a letter from them.
The new funding will NOT create the massive armed tax collection force" that the GOP is lying about: only about 6,500 IRS agents are armed, and that is for good reason: they are going after dangerous (also- armed) criminals. More than 90% of the personnel funding will simply go to replacing the IRS employees who are retiring over the next few years - and they are NOT armed with anything more than ancient computers and telephone systems.
I DO look forward to seeing more of the ultra-rich get audited more often and having them pay their fair share of taxes, but very few members of Alignable - or our customers, for that matter - are at risk of being targeted since we are not billionaires or multi-millionaires.
I look forward to receiving my tax refunds faster, having more confidence in the IRS's accuracy, and seeing those who have extreme wealth pay their fair share of taxes, which has not been the case for 50 years or more. The new funding will make the IRS more efficient, which we should all support.
My beloved spouse and business partner, Linda Hudson, has spent decades writing and editing high-technology marketing collateral. (This usually entails "translating" 'geek-speak' into something that more closely resembles business English.)
Her worst-ever jargon word is "functionality." It is...
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My beloved spouse and business partner, Linda Hudson, has spent decades writing and editing high-technology marketing collateral. (This usually entails "translating" 'geek-speak' into something that more closely resembles business English.)
Her worst-ever jargon word is "functionality." It is almost devoid of meaning on its own and is a made-up word based on the perfectly-good verb or noun "function."
"New, improved functionality" says nothing concrete or specific about a new technical widget. (If it is faster, smaller, more energy-efficient, more accurate, or has better data throughput, why not say so instead?)
There are always better words, such as "features," "benefits," or specific and detailed descriptions of the (presumably) improved and better, faster, or bigger new device's qualities that actually tell the reader something concrete and useful.
Press releases are not ads, nor are they substitutes for appropriate marketing of other kinds. But they can be a key element in a balanced marketing plan when your nonprofit or business has something newsworthy to announce.
The days of snail-mailing a paper press release (news release or PR)...
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Press releases are not ads, nor are they substitutes for appropriate marketing of other kinds. But they can be a key element in a balanced marketing plan when your nonprofit or business has something newsworthy to announce.
The days of snail-mailing a paper press release (news release or PR) are long gone but a well-crafted electronic press release sent to the right people can help publicize a new store opening, the acquisition of key staff or business partners, or your business’ participation in a significant community campaign like a toy or clothing drive.
Like a personal resume is designed to get you an interview, a PR is designed to get your business event news coverage. Is your event newsworthy? Consider your audience(s) – the reporters and editors you send the PR to as well as the readers/listeners/viewers of the news they disseminate. If your event is newsworthy, include all the critical info: answer all of the “who, what, when, where, how, and, why” questions in the PR. Be brief, clear, concise, and straightforward.
Sending electronic press releases (via email unless requested otherwise) means you can attach photos or include video or other links, but keep the PR and attachments to a minimum. Compose your PR in a journalistic (“inverted pyramid”) style, as if I you were the reporter covering your event: provide the facts and let them speak for themselves, without padding them with self-serving adverbs and adjectives. If you need help with how to write a PR, a good marketing writer can coach you, edit your PR, or compose one for you. Consult with an experienced public relations or marketing writer for best results when compiling your contact lists and writing or editing your first efforts.
Your PR needs to get to the correct person(s) at any news organization or community group to be published: pay serious attention to your press contacts and PR distribution list: are phone numbers and email addresses accurate and up to date? Are the people watching, listening to, or reading their news output in your community and your business’ or nonprofit’s target market(s)? Do your PR recipients know who you are and know about your business? Have you asked them – in advance – what their lead times and deadlines are? Do you buy ads in the local paper as well as ask them to cover your business? Having a close and collegial relationship with local reporters – including providing them with support, tips, and information whenever possible – helps immeasurably when it comes to getting good coverage for your business or nonprofit.
Ensuring the quality of our writing and editing work is the most critical aspect of "branding" for Linda Hudson Writing. If we do poor work, are not timely in meeting deadlines, or do not please our clients, our "brand" (reputation) is worthless and all the marketing efforts on earth cannot save...
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Ensuring the quality of our writing and editing work is the most critical aspect of "branding" for Linda Hudson Writing. If we do poor work, are not timely in meeting deadlines, or do not please our clients, our "brand" (reputation) is worthless and all the marketing efforts on earth cannot save us. In that sense, brand integrity (i.e., the integrity of our business and the quality/reputation of our work) is everything.
Our B2B writing and editing business is usually slower during the holidays, with the exception of clients preparing for early-January trade shows or events. We are not promoting ourselves mucgh right now in any case, as we are readjusting the scope of our small (two-person) family-owned business...
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Our B2B writing and editing business is usually slower during the holidays, with the exception of clients preparing for early-January trade shows or events. We are not promoting ourselves mucgh right now in any case, as we are readjusting the scope of our small (two-person) family-owned business...
You need to reach your customers the way they want to be reached: ask them how they prefer to be contacted and use that method.
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You need to reach your customers the way they want to be reached: ask them how they prefer to be contacted and use that method.
1) Do great work and let your happy clients/customers rave about you. (If yuou aren't really good at what you do, great leads will not help you.)
2) Go where your future/potential clients are. (We attend trade shows and other events to meet people face-to-face. There is no better way, IMHO.)
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1) Do great work and let your happy clients/customers rave about you. (If yuou aren't really good at what you do, great leads will not help you.)
2) Go where your future/potential clients are. (We attend trade shows and other events to meet people face-to-face. There is no better way, IMHO.)
I gag every time I see Christmas/New Year's promotions in August or September. Generally I am LESS likely to patronize any business that starts its winter holiday promotions before the World Series is done... In our writing and editing business it is not applicable, in any case.
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I gag every time I see Christmas/New Year's promotions in August or September. Generally I am LESS likely to patronize any business that starts its winter holiday promotions before the World Series is done... In our writing and editing business it is not applicable, in any case.
Doing high-quality, professional work every time and collecting lots of happy, enthusiastic clients is #1. That generates return business, referrals, and word-of-mouth advertising.
The nature of our work (writing and editing technical marketing collateral, translating 'geek-speak' into...
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Doing high-quality, professional work every time and collecting lots of happy, enthusiastic clients is #1. That generates return business, referrals, and word-of-mouth advertising.
The nature of our work (writing and editing technical marketing collateral, translating 'geek-speak' into comprehensible general business English) means that attending industry trade shows is a major way that we find new clients.
We have no employees (only two partners) and very basic invoicing/accounting in our business: we do not need to. outsource much of anything...
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We have no employees (only two partners) and very basic invoicing/accounting in our business: we do not need to. outsource much of anything...