Social media is a good tool in our current world of technology.  However, I totally agree with Trevor.  To trust someone, or a group of people (a company) there must be a reason for that trust.  Many of my clients come from referrals.  I’m a Clinical Hypnotist.  Therefore many of my clients come to me to change habits that could literally mean life or death, such as, smoking.  In my business, it’s easy to see when I’ve successfully helped a client.  For example, when someone comes to me to stop smoking and they’ve been smoking for many years, usually, their family and co-workers realize how long this person has smoked and how many methods they have used, to no a vail, in trying to stop.  Then, when this same person is suddenly appalled by smoking, that says more than any social media or advertisement could ever say.  Seeing is believing and word-of-mouth exemplifies trust.