I'm creating a logo for an oil and fuel transport company. Would appreciate feedback on favorites from marketers, designers or just anyone with an...

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Athena T. Thomas

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Athena Art Studios
30 Questions answered
Answered on March 31st, 2022

I'm going to be honest with you. All of the proposed logos seem dated and excessively clunky compared to the current trend toward clean, strong, simple logos.  I like Dwight's idea, or you might try making a black drop of oil in the center of a yellow W - think something like this, but with the loop a drop of oil https://www.shutterstock.com/i...

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Athena, I accidentally replied on PJ's post, and just wanted to make sure you saw my thank you. I really appreciate your time, input and suggestions. I am aware the concepts are fairly conservative and not very elegant, but this execution is for a trucking company. Although they transport oil, oil is not their main product, and the industry in general is conservative. They value safe, reliable, solid. To give you an idea, here's the logos of the top 4 transporters in the region:

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