You’re right, Kathy. Some don’t know the value of updating their website on a regular basis. Many think of it as a business brochure more than an evolving presence. A dynamic, regularly-updated website will improve your search results, add value to your product/service, and convert more casual visitors into customers.

It’s an ongoing process and you have to partner with a good designer/developer who understands your marketing goals and will work with you to improve and update content and continually enhance SEO.

If you’re not getting the results you want, find another developer. Recently, a new client told me he had never been happy with his website. I asked, “Why did you pay for it, if you didn’t like it?” Fear and lack of knowledge create a pain point for some business owners and will keep them stuck.

It can be difficult to find someone with the necessary experience and skills who is also willing to work with your budget and help you achieve your goals. Keep looking; they’re/we’re out there!

For some business owners, DIY will work. But, if you’re in a competitive area and seriously looking to grow your business, your website is your number one marketing tool. It should be maximized by a pro and updated with fresh content regularly.