Rock 'n Road Outfitters (formerly House of Wheels), Auburn MA

Jen Raffa

Rock 'n Road Outfitters (formerly House of Wheels)

About Us

We are a full-service automotive accessories store. Whether you want your vehicle to go faster, stop quicker, work or play harder, look better or sound sweeter, we can help. Rock 'n Road Outfitters offers something for everyone. We can keep your daily driver in tip top shape with Weathertech floor liners, rainguards, tonneau covers, step bars and other trim and accessories. For the off-road enthusiast, we offer lift and leveling kits, wheels and tires, body armor and more. Contractors can outfit their work truck or van with toolboxes, ladder racks, bulkheads, shelving, etc. We are also an authorized SnowEx dealer, with plows to fit a homeowner who wants to do just his own driveway, a small plow contractor who does some driveways and parking lots, and the guy who wants to plow for the town or the state. Visit us for a full catalog and take advantage of our consultative approach that helps us ensure you get the right products at the best price.

The products and services we offer

Products & Services
We offer a full range of aftermarket accessories.  Everything from rainguards and Weathertech floor liners to lift kits and wheel-and-tire packages...
Recommendations Given (21)
"Her students are so talented, as are the teachers. Really wonderful watching videos of performances."
"Mary Ellen is very knowledgeable about the various supplements available and makes great..." Read more "Mary Ellen is very knowledgeable about the various supplements available and makes great recommendations. Her products have kept me off of cholesterol medications!"
Recent Activity

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on February 28, 2021
We pay all of our employees more than $15/hour already.  We also offer paid vacation and sick leave.  No one who isn't living in their parent's house can make ends meet on less than that.  It's way past time that minimum wage was raised. (more) We pay all of our employees more than $15/hour already.  We also offer paid vacation and sick leave.  No one who isn't living in their parent's house can make ends meet on less than that.  It's way past time that minimum wage was raised.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on August 15, 2020
We talked to our landlord about reducing rent, but he couldn't do anything for us because his bank wasn't reducing or waiving his mortgage payments.  He needed our rent to pay the mortgage.  So we just continued to pay the rent in full each month.  We were fortunate to get some PPP money that... (more) We talked to our landlord about reducing rent, but he couldn't do anything for us because his bank wasn't reducing or waiving his mortgage payments.  He needed our rent to pay the mortgage.  So we just continued to pay the rent in full each month.  We were fortunate to get some PPP money that paid one month's rent for us.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on May 14, 2020
We've already had our building cleaned and sanitized by a professional.  She'll come back and re-sanitize right before we re-open.  We're putting up those plexiglass shields this weekend at our sales counters.  And we're prepared to wipe down frequently touched areas multiple times/day and have... (more) We've already had our building cleaned and sanitized by a professional.  She'll come back and re-sanitize right before we re-open.  We're putting up those plexiglass shields this weekend at our sales counters.  And we're prepared to wipe down frequently touched areas multiple times/day and have sanitizer available for customer use.  All told we anticipate we'll have spent around $600-$700 to get ready.  But we have a small facility and do not have a high daily traffic count.  Also only 3 employees.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on May 08, 2020
PPP is keeping my employees paid, and it paid the rent for May.  But is it keeping my business going?  Not really.  It's taking some pressure off because salaries are taken care of, but it's not helping to pay our suppliers or electricity, business insurance, cable, etc.  With the restriction... (more) PPP is keeping my employees paid, and it paid the rent for May.  But is it keeping my business going?  Not really.  It's taking some pressure off because salaries are taken care of, but it's not helping to pay our suppliers or electricity, business insurance, cable, etc.  With the restriction that only 25% can be used for rent and utilities, May rent used that up.  It has helped, and I'm glad we were able to get it.  But its not really keeping our business going.  Just maybe slowing down its death?  Hopefully long enough for us to be able to re-open.
3 Replies

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on August 15, 2019
I do not care for Yelp at all.  We had the same experience as others have noted - they show the bad reviews but not the good ones.  But my biggest gripe with them is that we did try advertising with them.  We were supposed to be listed in 7 categories.  I spent time with our account rep going... (more) I do not care for Yelp at all.  We had the same experience as others have noted - they show the bad reviews but not the good ones.  But my biggest gripe with them is that we did try advertising with them.  We were supposed to be listed in 7 categories.  I spent time with our account rep going over what we do.  So where do they show our ad?  Let's see - under Honda dealers (we don't sell cars, and we work on very few Hondas), towing companies (we sell trailer hitches and towing accessories, we are not a tow company) . . . I don't remember what all the categories were, but out of 7, only 1 was appropriate for our business.  And when I called our account rep to let him know, he never answered the phone when I called and never returned my calls.  So we cancelled our ads, and I went through our credit card company to get the charges reversed since they didn't do a thing for us.  This was a couple of years ago, and I'm still aggravated.  It was just an awful experience.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on November 05, 2018
I'm voting yes.  This bill was put forth by nurses because they are far too often asked to take on too many patients.  It's cheaper to overwork them than it is to staff properly.  Aside from poor patient care, nurses are less safe on the job (more prone to injury), and burnout rates are higher. ... (more) I'm voting yes.  This bill was put forth by nurses because they are far too often asked to take on too many patients.  It's cheaper to overwork them than it is to staff properly.  Aside from poor patient care, nurses are less safe on the job (more prone to injury), and burnout rates are higher.  If we don't vote yes on this bill, the nurses will have lost any leverage they would have had to force the hospitals to come to the bargaining table and work out a better alternative.  Nothing will change.  But if this bill passes, my belief, and the belief of others I have talked to about this, is that the hospitals will want to sit down and come up with something before the law goes into effect.  Just because the ballot question passes, that doesn't automatically mean that question would go into effect as written.  If the two sides come to the bargaining table with the nurses having some power because of this bill, they could work out an agreement and ask the legislature to put that into law.  If we defeat this ballot measure, nurses will have no leverage, no bargaining power, no strength, nothing.  They will be perceived by management as being weak and not having the support of their communities.  And even if the law did go into effect as proposed by the measure, bills can be changed and amended.  They're not set in stone that can never be changed.  But again the nurses need to have some power behind them, or they will continue to be taken advantage of by management.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on May 23, 2018
We engage in what we call a consultative sales approach.  We start by asking customers questions to determine exactly what they're trying to do and what kind of a budget do they have to work with.  We are honest with them regarding the products we sell - the pros and cons - and if a less... (more) We engage in what we call a consultative sales approach.  We start by asking customers questions to determine exactly what they're trying to do and what kind of a budget do they have to work with.  We are honest with them regarding the products we sell - the pros and cons - and if a less expensive product will do the job as well as a more expensive one and is of good quality, we will let them know that.  Some of our customers have heard of one brand or other and so ask for that not realizing that there are other brands out there that are just as good (and sometimes better) than the name brand.  I think we gain their trust by being trustworthy.  

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on April 16, 2018
Our business is a bit different from the others who have responded in that we are a retail store that specializes in automotive parts and accessories.  We do regular sales, but we also do a lot with modifying vehicles, which is typically where we will decide we have to "fire" a customer.  It is... (more) Our business is a bit different from the others who have responded in that we are a retail store that specializes in automotive parts and accessories.  We do regular sales, but we also do a lot with modifying vehicles, which is typically where we will decide we have to "fire" a customer.  It is usually because they refuse to listen to our advice and insist we do something to their vehicle we feel will make it unsafe, but sometimes it is simply because they are too difficult.  They want you to do a lot of work for as cheap as possible with zero risk to themselves or they are just so difficult to deal with - so picky or demanding - that you know the job will become a never-ending litany of complaints.  Sometimes it's just not worth it.

Nancy from Rock 'n Road Outfitters (formerly House of Wheels) Answered this on August 29, 2017
Honestly, it would be worth the money to hire a bookkeeper/accountant to come in on a project basis just to look at your books, make sure the accounts are set up correctly, and get you in shape. There are people who do just that. They are CFOs for hire. Once everything is set up correctly and... (more) Honestly, it would be worth the money to hire a bookkeeper/accountant to come in on a project basis just to look at your books, make sure the accounts are set up correctly, and get you in shape. There are people who do just that. They are CFOs for hire. Once everything is set up correctly and all squared away, you could go on from there.

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