Yes, I use paid ads on social media for many of my clients as part of my service offerings and see excellent results. The level of targeting and the ability to create unique ads with interesting messages in different formats and variables, with complete control of the budget, timing etc. is a powerful tool for my clients and well worth the time and money invested. It is a skill and the depth of experience with social media ad platforms absolutely has an impact on the programs executed. Whether or not it's with me, I always recommend you find someone you are comfortable with that really understands the tools available....or that you invest the time (and money if necessary) to learn how to use the ad networks confidently yourself. Craft a great message, use video, optimize your ad objective, prepare your website or lead magnet, craft strong, complimentary social media messages to be hitting your pages while the ads are running, know what data is important to you and collect it....set yourself up for success!