The BRAYN 2026 Conference will include a co-keynote session featuring EBRPSS Workforce Readiness and The Bridge Agency, highlighting collaborative approaches to teen workforce development.

How can hiring justice-impacted individuals benefit your business and the community? Data shows they tend to be very loyal, have a strong eagerness to learn, and often possess underutilized skills. Moreover, there are financial and tax incentives available for businesses that choose to hire them.

It’s interesting to consider how this approach not only aids in their rehabilitation but also contributes positively to local businesses and safer communities. What are your thoughts or experiences with fair chance hiring? I'd love to hear them.

Most people know about SEO, but very few know about AEO, which is what Google is using more heavily now. AEO stands for Audience Engagement Optimization, and it focuses on how real users interact with your content.

Google evaluates things like
• how long someone stays on your page
• how well your content answers their question
• how relevant your message is to the search
• whether users take action after visiting

When engagement is high, Google pushes your business higher in search results. When it’s low, even strong SEO won’t keep you visible.

AEO is quickly becoming one of the most important factors in online growth, especially for service-based businesses.

If your traffic or leads have slowed down, AEO is likely the missing piece.