Founded in Los Angeles in 1931, Merle Norman Cosmetics is a leading brand of premium skin care, foundations and color cosmetic products. It's founder, Merle Nethercutt Norman, was one of the first women in cosmetics and a true innovator. In addition to creating breakthrough products, she empowered other women to begin their own business selling her cosmetic products.
Today, Merle Norman Cosmetic Studios are located throughout the United States, Canada and in seven countries internationally. Still run by the Nethercutt family, the company is one of the few that continues to manufacture almost all of it's products in the USA.

In 1939, Merle Norman Cosmetics came to the Quad Cities when Louise K. Loving opened our first studio in downtown Davenport (Whitaker Building at 3rd & Brady Streets).
In 1982, My mother and I purchased the franchise, and my daughters have joined in over the years to continue the tradition to uphold Merle Norman's founding mission and encourage customers to "try before they buy."