Common Sense Revenue, Dublin CA

Craig Cooper [Ambassador Bay Area]

Common Sense Revenue

Our Spotlight Recommendation
“I first met Craig when he was a guest speaker at a Mastermind event, sharing his entrepreneurial journey—and I instantly knew I wanted to connect with him on a deeper level. You’ve heard the...” Read more “I first met Craig when he was a guest speaker at a Mastermind event, sharing his entrepreneurial journey—and I instantly knew I wanted to connect with him on a deeper level. You’ve heard the saying, “Success breeds success”? Well, Craig’s story is a perfect example of that. He and his wife won a San Francisco Street Food Festival, selling over 2,000 units—a milestone that launched their catering business into a thriving venture. Today, Craig calls himself a “Cash Flow Architect.” He now helps other businesses stabilize their revenue, create systems, and build operations that run independently—so owners can finally enjoy a healthy work-life balance. If you haven’t connected with Craig yet, trust me—you’ll want to. ”
– Mark Haupt Affordable Healthcare LLC
About Us

I help owners get off of the field and move to the owner's box. If you have a business and you aren't making money, you have a hobby. Or if your business is making money, but you aren't turning a profit...you actually have a charity. And unless you registered as a 501c3, that does not make sense. Let's change that.
14 years ago my wife and I started a catering company on the back of a single product. Now we have 40+ employees and I do not have to go to the office. I have the free time. And I found I hate golf. So I am taking my learned lessons and I am dedicating my time to helping others get to where I am.
I am a practitioner. This is not theory, it's lived experience.
Let's get you your time and money.

How We Got Started

In 2011 my wife and I fell into the food business. We won a contest to sell to the public. That first Saturday we moved 2000 units. The phone never stopped ringing and within 8 months, my wife quit her job and I followed to pursue our side hustle full time. We have grown to 40+ employees a fleet of vehicles and a sizable book of business.
After surviving and rebounding from the flupocalypse of 2020 we noticed many of our compatriots were not as fortunate. So I am now sharing the tips and tricks that got us to this point with others so they can grow and reclaim their time.

Networking Events
Thursday Mar 26th 11am-12pm PDT
East Bay Alliance Power Networking Hour with Common Sense Revenue
We are networking in the East Bay. Come to our in-person meeting with the intent of learning about referral partners and how we can help one anothe...
What Happens When the San Francisco Alliance Has an In-Person Networking Event? with Common Sense Revenue
We won't know until you come to make it happen. We are excited to bring in person networking back to San Francisco! This has been highly requested,...
What Happens When the San Francisco Alliance Has an In-Person Networking Event? with Common Sense Revenue
We won't know until you come to make it happen. We are excited to bring in person networking back to San Francisco! This has been highly requested,...
Products & Services
Discovery Call by Common Sense Revenue
We take 30 minutes to see where you are stuck and if I can help you. No obligation. 
Personal Coaching by Common Sense Revenue
We do offer personal coaching. 8 week program. 1st things 1st, let's improve your sales.
REAL Sprint 5 Day Challenge by Common Sense Revenue
The Five Day challenge gives us five FREE 30 minute sessions where we can identify a challenge and an action plan to fix it.   Who buys a car witho...
Recommendations Given (92)
"There are a boatload of video producers in the independent space. But how many have signed..." Read more "There are a boatload of video producers in the independent space. But how many have signed multiple NDA's? If the deep pockets trust this man with their video footprint, why wouldn't you? Price? Video is so important in your brand, do you really want your brand, message, image and likeness to be represented by polaroids and duck tape?"
"Brian is an A-MAZING Sales Confidence Coach. Sales itself is a lost art, and few practice or..." Read more "Brian is an A-MAZING Sales Confidence Coach. Sales itself is a lost art, and few practice or teach it well. Brian (IMHP) is absolutely amongst that handful. Why do I say that? Well sales is not about the gift of gab as much as it is about the ability to listen, to understand and connect solutions that fit the problem at hand. Brian's ability to listen (to understand) is second to none. I came away impressed and inspired to do better. Do yourself a favor, stop trying to DIY your "sales confidence". Let the professional do it. Talk to Brian. Just sayin'."
Recent Activity

Craig from Common Sense Revenue Answered this on February 24, 2026
I appreciate the Alignable decoder ring. This information is very useful. I do think I missed some connections in the framework: A= Audit, L= Locate, but what were the I, G, and N? (more) I appreciate the Alignable decoder ring. This information is very useful. I do think I missed some connections in the framework: A= Audit, L= Locate, but what were the I, G, and N?