Kermit Jones, Jr.
Kamel Alliance
We help business owners grow with a focus on profit, creating more margin, and building a business that works for them, not the other way around.
Our ideal client? A business owner who wants to increase profits not just for short-term gain, but to create lasting value, whether that’s take-home income, time freedom, or future valuation for an exit strategy. We start with one question: What would it mean if your business actually supported your life instead of consuming it?
What makes us different is simple: authenticity, service, and results. Okay, anyone can SAY that, so here’s my promise:
If we decide to work together and I can’t find at least $2 in additional revenue for every $1 you invest, I’ll refund your fee and coach you until I do. In writing. No risk. No guesswork. Just results.
For the record, I will show you how to double your profits within the next 12 months with a 48-page roadmap (at no charge).
After more than two decades of service as a U.S. Navy Chaplain (and a prior decade as a Naval Officer), I’ve built my life around helping people navigate hard decisions, find clarity, and move forward with purpose. That same heart for service drives everything I do as a coach. Whether I’m guiding a business owner through a strategic pivot, helping a team rebuild trust, or just being a steady voice in the storm, I show up to create value, not extract it.
That means no gimmicks. No pressure. Just a real conversation, a proven framework, and a commitment to your success.
So if you're tired of spinning your wheels, unsure who to trust, or just ready to stop going it alone, I’d love to help.
My journey to business coaching didn’t start in a boardroom-it started in uniform. After serving more than three decades as a U.S. Naval Officer and Chaplain, I experienced firsthand the weight of leadership and the toll of serving others while sacrificing yourself. In 2021, after a two-and-a-half-year active-duty mobilization and walking away from a federal job, I experienced what some might call a midlife crisis. I call it midlife clarity.
I moved my family to Alabama and started over—not to escape, but to build something better. I launched a leadership and coaching business with one goal: to help purpose-driven business owners build a company they’re proud of and a life they don’t have to escape from.
Since then, I’ve worked with hundreds of business owners, coaches, executives, and emerging leaders—guiding them through strategic decisions, mindset shifts, and practical profit tools that bring both peace of mind and bottom-line results.