Kamel Alliance, Opelika AL

Kermit Jones, Jr.

Kamel Alliance

About Us

We help business owners grow with a focus on profit, creating more margin, and building a business that works for them, not the other way around.

Our ideal client? A business owner who wants to increase profits not just for short-term gain, but to create lasting value, whether that’s take-home income, time freedom, or future valuation for an exit strategy. We start with one question: What would it mean if your business actually supported your life instead of consuming it?

What makes us different is simple: authenticity, service, and results. Okay, anyone can SAY that, so here’s my promise:

If we decide to work together and I can’t find at least $2 in additional revenue for every $1 you invest, I’ll refund your fee and coach you until I do. In writing. No risk. No guesswork. Just results.

For the record, I will show you how to double your profits within the next 12 months with a 48-page roadmap (at no charge).

After more than two decades of service as a U.S. Navy Chaplain (and a prior decade as a Naval Officer), I’ve built my life around helping people navigate hard decisions, find clarity, and move forward with purpose. That same heart for service drives everything I do as a coach. Whether I’m guiding a business owner through a strategic pivot, helping a team rebuild trust, or just being a steady voice in the storm, I show up to create value, not extract it.

That means no gimmicks. No pressure. Just a real conversation, a proven framework, and a commitment to your success.

So if you're tired of spinning your wheels, unsure who to trust, or just ready to stop going it alone, I’d love to help.

How We Got Started

My journey to business coaching didn’t start in a boardroom-it started in uniform. After serving more than three decades as a U.S. Naval Officer and Chaplain, I experienced firsthand the weight of leadership and the toll of serving others while sacrificing yourself. In 2021, after a two-and-a-half-year active-duty mobilization and walking away from a federal job, I experienced what some might call a midlife crisis. I call it midlife clarity.

I moved my family to Alabama and started over—not to escape, but to build something better. I launched a leadership and coaching business with one goal: to help purpose-driven business owners build a company they’re proud of and a life they don’t have to escape from.

Since then, I’ve worked with hundreds of business owners, coaches, executives, and emerging leaders—guiding them through strategic decisions, mindset shifts, and practical profit tools that bring both peace of mind and bottom-line results.

Products & Services
Helping Increase Profit for Business Owners - Complimentary Assessment by Kamel Alliance
The BIGGEST mistake business owners make is focusing on revenue.  Revenue feeds your ego... profit feeds your family. I help help business owners ...
Monthly Business Growth Strategies Webinar by Kamel Alliance
Looking to grow your business without spending more on marketing or advertising? This 2-hour workshop gives small to mid-sized business owners prac...
Recommendations Given (57)
"If you are looking for someone with a genuine passion for helping others and a work ethic that is..." Read more "If you are looking for someone with a genuine passion for helping others and a work ethic that is almost impossible to match, you do not need to look any further than Elizabeth Brewington. She is one of the most driven and purpose-centered individuals you will ever meet. Her Brightside Podcast reaches tens of thousands of listeners, all with the single goal of bringing more light, encouragement, and positivity into the world. If you choose to sponsor her podcast, your message will be placed in front of an audience that is already hungry for growth, inspiration, and meaningful change. It is the kind of reach that most businesses dream about, and Elizabeth has built it through nothing more than consistency, authenticity, and heart. Elizabeth conducts a minimum of one hundred interviews every month, and she shows up for every single one with energy and presence. In addition to her podcast, she and her husband are deeply involved in creating online worship opportunities and uplifting content for their community. She is one of those rare individuals who can wear multiple hats across multiple platforms and somehow make all of it work because her focus is singular. She wants to help others. There are not many people who match her level of engagement, creativity, and pure enthusiasm for service. If you want to partner with someone who is authentic, impactful, and unforgettable, reach out to Elizabeth. Even if you never do business together, you will walk away grateful to have met a truly remarkable human being."
"I was introduced to Annette through a mutual friend here on Alignable, and I am very glad for..." Read more "I was introduced to Annette through a mutual friend here on Alignable, and I am very glad for that connection. From our first conversation, it was clear that she brings both expertise and clarity to a world (CRM, AI Agents, etc.) that many business owners find confusing and overwhelming. What immediately stood out to me is Annette’s ability to take something as complex as AI-driven automation and make it understandable, practical, and genuinely useful. I love using AI as a tool, but knowing how to implement it well is the real difference maker. Annette can help you do exactly that. She can show you how to automate your client interactions, streamline follow-up, integrate email and text communication, and even use AI-powered phone calls to handle confirmations, cancellations, and rescheduling. The truth is that younger generations expect this level of efficiency, and it can save you hours upon hours of time that you can reinvest back into the work only you can do. I have seen many people promise help with CRM systems and platforms like GoHighLevel, but very few take the time to truly get to know your business, your team, and the specific friction points that slow you down. Annette is one of the rare ones who does. If you sit down with her, share what you are trying to accomplish, and let her design a solution that fits you, you will not go wrong. I highly recommend connecting with Annette if you want to save time, strengthen client relationships, and build a more efficient and scalable business."

Our Recognition

We're highly recommended by locals on Alignable

Highly Recommended

By 25+ Local Business Owners!