Sarita Callender
Press X 2 Play Games
Right now, approximately 200 million Americans are playing video games every week and most of them will never see your business there.
Not because you don't belong in that space but because; until now, in-game advertising has been reserved for companies with Disney-level budgets. We're changing that.
Press X 2 Play Games is an independent video game studio with a distribution deal through Epic Games (the same company behind Fortnite) and we're opening up in-game product placement and business integration to small businesses, veteran-owned businesses and nonprofits at a price point which actually makes sense. No Ad Blockers. No algorithms to fight.
Just your business, inside a game, in front of the people you're trying to reach.
It started with Pong in the 1970s. From there, almost every console, thousands of hours of gameplay, beta testing, forums, feedback groups... gaming has been a lifelong passion.
Somewhere along the way, I started seeing a gap. The video game industry is generating more revenue than the movie and music industries combined and yet small businesses had no real seat at that table. The big corporations were buying their way in while small business owners were left out entirely. That didn't sit right with me. So I started building games that create a door for the businesses everyone else left behind.
As a certified survivor of human trafficking I have also seen the calming and healing benefits of playing video games.