Just By Design is a boutique digital marketing agency headquartered in Bend, Oregon, founded by Justine Kingston.
We partner with growth-minded businesses to build brands that are visible, credible, and strategically positioned for today's AI-driven search landscape. Our specialties: brand strategy, website design, SEO, AI visibility, and content systems that help businesses get discovered and chosen. Clients range from established regional companies to luxury real estate professionals, custom home builders, manufacturers, and emerging service brands ready to scale.
Boutique by design means strategic thinking, clear communication, and hands-on execution. No bloated teams. No generic templates. Every engagement is customized to long-term business goals, not short-term trends.
Based in Bend and active across Central Oregon and the Portland metro, we work with clients nationwide. Our approach blends creative clarity with structured strategy, so businesses do not just look good online, they perform.
We do not simply build websites or run campaigns. We create authority architecture that turns attention into trust and visibility into growth.
Just By Design was founded in 2001 by Justine Kingston on a simple belief: marketing should be intentional, strategic, and built to last.
What began as a creative web design studio evolved as the digital landscape did. As search grew more sophisticated and competition intensified, one thing became clear: beautiful design alone was not enough. Businesses needed structure, strategy, and visibility.
Over the years, we expanded beyond websites into brand strategy, SEO, content architecture, and now AI visibility and authority positioning. Every evolution has been driven by one constant: helping businesses stand out for the right reasons and grow with confidence.
Today, we partner with ambitious companies ready to move beyond generic marketing and build something meaningful, measurable, and sustainable.
The tools have changed. The platforms have changed.
The mission has not.
