How Did You Craft And Deliver Your Unique Selling Proposition (USP)?
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the very name unique selling proposition is unsettling..
Nobody wants to be sold.. Everyone needs to find a solution..
It's critical to source your solutions from those that offer more than one source...
Kind Regards,
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More answers from Glenn
Glenn A. Melcher 's Services and Events
It more just a business term that's been around since the 40s. Taking 'selling' out of it, it's more broadly, "what differentiates you from anyone else like you?"
https://en.wikipedia.org/wiki/Unique_selling_proposition