B2B Lead Generation
The #1 difference between B2B and B2C marketing is the audience. The way businesses buy services and products is very different from how consumers buy. The B2B sales funnel is longer, more complicated, and involves more people at the customer end.
Also B2B sales involve more money - more potential reward but also higher marketing costs and bigger risks. The sales cycle is longer because of the high value of the sale and multiple decisionmakers being involved. And conversion rates are low, which means that for a campaign to be profitable, your offer must closely match what the buyer wants. Go here to find out how I can help you develop more qualified B2B leads and make more money with Google Search Marketing.
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