Start with an interactive website that is smart phone adaptable and shows as a full page. The website should be connected to all the other scial media outlets such as Linkedin, Facebook, Twitter, Instagram, YouTube, TikTok. 70-80% of people use their smartphones to find something so your website needs to be ready to handle it all. I recommend Jason Barta and Barta Media Group @ bartamediagroup.com. he does fantastic work.