Solutions we offer:
“Jean Charles of WSI Vital Marketing is wonderful to work with. He has helped me countless times with my strategy, and always has invaluable advice. He goes beyond the surface questions and makes...”
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“Jean Charles of WSI Vital Marketing is wonderful to work with. He has helped me countless times with my strategy, and always has invaluable advice. He goes beyond the surface questions and makes sure to get to know you and your business thoroughly to bring you the best marketing strategy. Not only that, but he'll help you implement that strategy from start to finish. Let him be the expert in the marketing field so you can be the expert in yours.”
–
Lana Kitcher
LK Consultants
About Us
We help companies who are struggling with crafting a website that resonates with their target prospects. If your company wants a high quantity of high quality traffic that is inclined to convert, let's talk.
Jean holds an MBA and was most recently a co-Founder of an e-tailer start up that grew to 250+ plus employees, 2 million plus unique monthly visitors, and tens of millions of dollars in apparel sales. Lynn is a CPA and was most recently the CFO of a $5 billion hedge-fund.
Together, they have extensive experience in Marketing, Operations, Finance, Entrepreneurship and Strategic Management. WSI Vital Marketing provides clients with customized local solutions using world class resources as part of the WSI global network. Reach out for a complimentary Internet Business Analysis or SEO Audit to determine if they can add value to your company.
How We Got Started
Two decades ago, we recognized the Internet as the wave of the future when it comes to communication and e-commerce. Now, local businesses can share their excellence to a global audience. Small businesses can create awareness to their niche audience anywhere. While some fear the competition or haven't fully grasped the possibilities, we've successfully leaned into it.
We find that most of our clients need help generating leads on the Internet.
The way consumers select products and service providers has changed, with 90% of all purchases beginning with an Internet search. How do you get the word out there about your value proposition to your target audience?
WSI Vital Marketing is laser-focused on providing local solutions for SMB (small to medium sized firms) using world class resources.
The products and services we offer
Recommendations Received (58)
"I recommend Jean Charles at WSI Vital Marketing. I met with him recently, and he’s a great..."
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"I recommend Jean Charles at WSI Vital Marketing. I met with him recently, and he’s a great marketing coach—easy to talk to, knowledgeable, and offers clear, helpful advice. If you’re looking for guidance on improving your marketing, he’s definitely worth connecting with."
"WSI Vital Marketing is an exceptional partner for any business seeking to increase its digital..."
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"WSI Vital Marketing is an exceptional partner for any business seeking to increase its digital presence and generate meaningful results online. They specialize in helping companies craft websites that truly resonate with their target prospects, while driving high-quality traffic that converts.
Jean and Lynn bring a powerhouse of expertise—Jean with deep entrepreneurial and marketing experience, scaling an e-commerce startup to millions in sales and 2M+ monthly visitors, and Lynn with unmatched financial and operational leadership as a former CFO of a $5 billion hedge fund. Together, they blend strategic insight with execution excellence across marketing, operations, finance, and business growth.
What sets WSI Vital Marketing apart is their ability to combine customized local solutions with world-class global resources from the WSI network. Whether it’s SEO, lead generation, or crafting an impactful online presence, they deliver tailored strategies that create measurable growth for SMBs.
If your business is struggling to stand out online or generate qualified leads, I highly recommend WSI Vital Marketing. Their complimentary Internet Business Analysis or SEO Audit is a great first step to uncovering opportunities and unlocking your company’s growth potential."
Products & Services
You may have the most suitable product for a customer, but if they don't know you or you don't rank highly in search result query, then you are mis...
The power of the Internet is that however niche the product is that you are providing, the customer that might be interested in your service is not...
It is about 1/7th the cost to retain and grow an existing customer compared to attracting a new one. Customer Relationship Management (CRM) is abo...
Recommendations Given (95)
"So many parents model themselves after their own parents or a positive adult figure in their..."
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"So many parents model themselves after their own parents or a positive adult figure in their lives. But what if you didn't have that benefit or are facing challenges? There are solutions and options beyond winging it - including Andrea Robbins!"
"I had the pleasure of meeting Monica during a Leads Generation Group meeting. She specializes in..."
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"I had the pleasure of meeting Monica during a Leads Generation Group meeting. She specializes in getting businesses mentioned in AI / LLM search. Do consider speaking to her as this could benefit your business."
Recent Activity
Having a strong online presence is a basic requirement. This trend was already apparent but has been accelerated by the pandemic.
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Having a strong online presence is a basic requirement. This trend was already apparent but has been accelerated by the pandemic.
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Vbout
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Vbout
I partner with subcontractors all the time. That way, my clients get the best expertise in a given area and I can concentrate on excelling in my niche.
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I partner with subcontractors all the time. That way, my clients get the best expertise in a given area and I can concentrate on excelling in my niche.
All the statistics point to a net positive by raising the minimum wage. I understand that some businesses will be worse off. More businesses will be better off by having customers who can afford to pay for their services and employees who can afford to pay for reasonable expenses.
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All the statistics point to a net positive by raising the minimum wage. I understand that some businesses will be worse off. More businesses will be better off by having customers who can afford to pay for their services and employees who can afford to pay for reasonable expenses.
With most things, it is difficult to achieve mastery without a constant commitment to learning new things and a steady application practicing that learning. That's why an expert is someone who knows more and more about less and less. When it comes to digital marketing, pick an area or two to...
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With most things, it is difficult to achieve mastery without a constant commitment to learning new things and a steady application practicing that learning. That's why an expert is someone who knows more and more about less and less. When it comes to digital marketing, pick an area or two to really know, and then partner with or rely upon professionals for everything else. Always ask good questions. Always ask your service provider to be able to demonstrate a return on investment or a progression in agreed upon metrics. But realistically speaking, in the long run, professionals work with professionals.
There are about 2 billion websites - but only 400 million are active. Out of all of the websites in the world, why would someone come to yours? Know this - most people do not come to a website by accident.
They either type in the domain name, because it is a known brand like Coca Cola. They...
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There are about 2 billion websites - but only 400 million are active. Out of all of the websites in the world, why would someone come to yours? Know this - most people do not come to a website by accident.
They either type in the domain name, because it is a known brand like Coca Cola. They clicked on a paid ad that dovetails with their interest. They click through an organic result that was relevant to their search query.
The closer your content and web address achieve that clarity, the better you'll do in a search query - which is about matching results to queries with relevance. You pay to increase awareness of either your brand or for paid media. SEO (search engine optimization) can be paid or not. It is the best thing to drive traffic.
SEO is part content, part technical, and all about communicating. Inbound marketing should clearly convey what you do. Internet surfers discover your content because it answers questions relevant to them. You'll have to invest time in developing expertise to execute SEO well. Alternatively, direct budget dollars towards an agency that produce results. One freebie that will support your SEO is having a good Google My Business (GMB) listing which I explain here.
With any marketing approach, think ahead as to what constitutes "success". Is it more traffic? More page views? More emails gathered? More conversions? More sales? Be sure to track metrics and benchmark results. Want some insights about some basic Google Analytics reports? Take a look here.
While I segregated these traffic drivers into three areas, they are not mutually exclusive and can often be co-dependent. Here's one article that examines the interaction between search engine result page ranking and branding. Good luck!
If you've had good results with SEO, share your case studies. If you have great looking sites, show your work.
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If you've had good results with SEO, share your case studies. If you have great looking sites, show your work.
Pre-pandemic, Google search volume was about 3.5 billion daily. I've seen reports where the volume is currently between 5.5 billion and 6.0 billion daily. With fewer in-person interactions and more telecommunication and online interactions, this is not surprising. More importantly, people...
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Pre-pandemic, Google search volume was about 3.5 billion daily. I've seen reports where the volume is currently between 5.5 billion and 6.0 billion daily. With fewer in-person interactions and more telecommunication and online interactions, this is not surprising. More importantly, people increasingly use search because they find it useful.
According to Smart Insights, organic results account for two-thirds of attention and 75% of clicks on desktops despite Google pushing ads, maps, and answer "snippets" higher on the page.
So, with search volume ever increasing and organic commanding the majority of attention due to its trusted nature, it make sense for companies to invest in strategies, skills, or consultants to improve SERP (search engine result page) outcomes.
Daily Google searches were 3.5 billion pre-pandemic and now top 6 billion. A well executed pay-per-click or display advertising campaign will get you exposure and traffic. The key words are "well executed" as that involves targeting the correct keywords, understanding the volume and...
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Daily Google searches were 3.5 billion pre-pandemic and now top 6 billion. A well executed pay-per-click or display advertising campaign will get you exposure and traffic. The key words are "well executed" as that involves targeting the correct keywords, understanding the volume and competition, developing the right message, having a landing page that is optimized for conversion and being able to read the data to tweak or pivot when necessary. It also involves partnering with the type of publishers whose site traffic reflects an audience interested in your offering.
Long term, to rank organically has its advantages. Typically, engagement and conversion is higher. A high organic rank is an implicit endorsement by the search engines that your content is relevant to the search query. The thing is, it could take months to earn that ranking and once again, execution is a pre-requisite. The nice thing about display or PPC is that an advertiser can be at the top of the page within days, if not hours.
One could certainly watch videos, read blogs, and conduct smaller trials to begin with to refine advertising skills. The likelihood is that a higher return on investment will be achieved through or with a marketer who is experienced and focused on her client's success.
Terrific article. Another stat to ponder: Pre-pandemic Google daily searches were 3.5 billion. Now that average is closer to 6 billion. More and more people are using search as a research tool because they find it to be useful. SEO for lead generation and then combining that with lead...
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Terrific article. Another stat to ponder: Pre-pandemic Google daily searches were 3.5 billion. Now that average is closer to 6 billion. More and more people are using search as a research tool because they find it to be useful. SEO for lead generation and then combining that with lead nurturing tools and protocols is only going to become more important. Businesses risk falling further behind if they insufficiently invest in content.
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