Insurance companies can be very difficult to get leads for. It helps if you offer any products or services that could differentiate you from the other agents, even if it's just outstanding service and work that are reflected in your reviews.

Knowing your ideal target customer and tailoring your advertising to those specific markets is one of the best ways to differentiate yourself from other agents before they even meet you -- the agent behind the company. If you address their needs and have comprehensive solutions (with solid reviews to back your reasoning) you should have no problem generating solid leads that are ready to convert to clients.

Another, less direct option, would be to buy leads through aggregate sites. While these leads will not be as 'hot' or organic as someone who is targeted by your advertising or drawn by your excellent reviews, you should still have the opportunity to showcase your company and turn some of those leads into customers. Unfortunately, lead lists come down to numbers and guesswork and are much less precise while just as time-consuming (if not more so) than 'organic' lead generation through outstanding service, positive reviews, and targeted advertising.