About Us
ATW is a content development and marketing company. We write and share custom, organic copy for businesses, nonprofits and organizations in public and private sectors, always with clients' objectives, strategy, mission, vision and values in mind.
How We Got Started
All Things Writing, LLC was officially launched in January, 2014 by Katherine Gotthardt, who has written since she was a child. Thinking she would operate as a freelance writer and editor, Katherine was pleasantly surprised when she became inundated by requests for services. By 2015, she had so much work, she needed a team. So she partnered up.
Through partnering, ATW provides a full spectrum of content development, content marketing and copywriting services.
The products and services we offer
Recommendations Received (18)
"Katherine is a great colleague and collaborator. She is a founder and President of Write by the..."
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"Katherine is a great colleague and collaborator. She is a founder and President of Write by the Rails, a group of writers (fiction, non-fiction, poetry, and more). Although her business is so successful that she no longer accepts new clients, you can benefit from the classes she teaches, and from her untiring efforts to enhance the literary events throughout the community. I highly recommend that you find her where you can and learn what she has to share based on her vast writing experience and community service."
"Fantastic writer and person in general"
Products & Services
As part of ATW's mission, we use proceeds from book sales to support community give-back initiatives. Purchase a book here: https://www.katherinego...
Gallery
Recommendations Given (29)
"Nancy is everything a copywriter and editor should be - knowledgeable, precise, creative and..."
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"Nancy is everything a copywriter and editor should be - knowledgeable, precise, creative and diligent. Nancy has extensive experience, and I can vouch for her work firsthand, as she edited an anthology for our writers group. She met the deadline and exceeded expectations. "
"Excellent place to get a massage customized to your needs!"
Recent Activity
Writing is part of who I am. It's how I process the world. If I didn't write for a living in some way, I would not be able to earn a living. I write for work, I write for relaxation, I write for the joy of self-expression, I write for the sake of writing.
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Writing is part of who I am. It's how I process the world. If I didn't write for a living in some way, I would not be able to earn a living. I write for work, I write for relaxation, I write for the joy of self-expression, I write for the sake of writing.
Katherine from Katherine Gotthardt, ATW - All Things Writing, LLC Answered this on November 04, 2017
GoDaddy has instructions for masking and forwarding. But there is a big, red banner that reads, "Warning: Masking is incompatible with some sites that use https://, i.e. SSL certificates." Since Google wants all sites to have SSL certificates, I would think masking is being phased out as a viable...
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GoDaddy has instructions for masking and forwarding. But there is a big, red banner that reads, "Warning: Masking is incompatible with some sites that use https://, i.e. SSL certificates." Since Google wants all sites to have SSL certificates, I would think masking is being phased out as a viable practice (if it ever was one).
Katherine from Katherine Gotthardt, ATW - All Things Writing, LLC Answered this on November 03, 2017
Never forget what Jeff Bezos says - that your brand is what people say about you when you're not in the room.
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Never forget what Jeff Bezos says - that your brand is what people say about you when you're not in the room.
You are confusing marketing and sales. Marketers are there to hone your message, get the word out and help you tout your business. You or your sales team must close the sale. You might want to review the concept of the sales funnel, then re-word your question.
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You are confusing marketing and sales. Marketers are there to hone your message, get the word out and help you tout your business. You or your sales team must close the sale. You might want to review the concept of the sales funnel, then re-word your question.
2 Replies
Katherine from Katherine Gotthardt, ATW - All Things Writing, LLC Answered this on September 13, 2017
I recently did research on content marketing stats. Those numbers are interesting, but the big number I want to point out is the one in the middle that says 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. That's pretty telling. If it takes 7 touches to make a sale and...
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I recently did research on content marketing stats. Those numbers are interesting, but the big number I want to point out is the one in the middle that says 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. That's pretty telling. If it takes 7 touches to make a sale and 3-5 of those touches are through content, what happens if you have no content? Content can be anything from your website copy, to brochures, to social media, to video to webinars. Just something to think about.
Katherine from Katherine Gotthardt, ATW - All Things Writing, LLC Answered this on September 10, 2017
1. Do you have a business plan?
2. Do you have a marketing plan?
3. If you have 1 and/or 2, have you updated them recently?
I ask those questions because if you don't have a strategy, it's easy to start flailing around, throwing anything out there to see what sticks. Many people don't...
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1. Do you have a business plan?
2. Do you have a marketing plan?
3. If you have 1 and/or 2, have you updated them recently?
I ask those questions because if you don't have a strategy, it's easy to start flailing around, throwing anything out there to see what sticks. Many people don't think they need these plans because they aren't going for a loan or external funding, but the truth is, every business needs them. If you don't have them or you have not updated them recently, you might use a template (MS Word has business plan templates, believe it or not) or check the SBA. It doesn't have to be anything pretty - just something to get you focused on concrete goals.
You'd be surprised what you can learn just by making yourself fill out answers to questions on your competition, your unique value proposition, etc. From there, I think it usually becomes evident where your marketing and advertising are falling short (because if you can't answer those questions, you can't focus your marketing and advertising), but if you go through that exercise and still don't know, I would say sit down with someone and go over it. You can do it through a paid consult or you might try a good think tank kind of Meetup where everyone is helping each other out. I'm not sure where you are, but where we are, there is a nonprofit that helps start ups, entrepreneurs and self-employed people for little or no cost to write and evaluate plans like this.
Good luck! I know it can be hard, but keep at it.
1 Reply
Meetup.com often has live networking groups you can check out in your area.
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Meetup.com often has live networking groups you can check out in your area.
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Here's what has helped me: I've become a successful networker in person and online. Building those relationships has resulted in referrals which resulted in business which resulted in word-of-mouth testimonials, which resulted in...see where I'm going with this? : ) In the background, though,...
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Here's what has helped me: I've become a successful networker in person and online. Building those relationships has resulted in referrals which resulted in business which resulted in word-of-mouth testimonials, which resulted in...see where I'm going with this? : ) In the background, though, I've given a lot and gained credibility and visibility through blogging, social media interactions and public speaking. These are all the "touches" we hear so much about. Hope that helps!
Network, network, network! Do it live and online. This is how you will meet potential clients and learn from other professionals. It is how you will build a healthy contact base. Investing in relationships is crucial, and networking (the right way) will allow you to develop connections that...
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Network, network, network! Do it live and online. This is how you will meet potential clients and learn from other professionals. It is how you will build a healthy contact base. Investing in relationships is crucial, and networking (the right way) will allow you to develop connections that become the base of your business.
1 Reply
First, be sure your website has a stellar gallery and that you can be found online. Then look at your social media presence - Instagram, Pinterest and Facebook to start. That's where your photos will most likely get the most traction. Don't ignore Twitter and LinkedIn, however. With all of this,...
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First, be sure your website has a stellar gallery and that you can be found online. Then look at your social media presence - Instagram, Pinterest and Facebook to start. That's where your photos will most likely get the most traction. Don't ignore Twitter and LinkedIn, however. With all of this, you will want to couple your visuals with strong written content to provide context and credibility.
You might also try to partner with website developers, graphic designers, marketing agencies and others whose clients might need professional photography.
1 Reply
