Embrace Shoelace Designs and Embroidery Service, Milwaukee WI
Embrace Shoelace Designs and Embroidery Service, Milwaukee WI

Kalyn Cabbil

Embrace Shoelace Designs and Embroidery Service

About Us

We specialize in personalizing your items with our custom embroidery service. During market season we offer unique decorated apparel items, high quality custom/personalized embroidered shoelaces and much more. Check our website, Facebook, and Instagram for upcoming events.

Located in Milwaukee Wisconsin we are owner operated and managed. With our close ties to the community at large, we are charitable and socially conscious. All production from embroidery design to the finished product is done onsite. All materials are manufactured in the U.S.A.
Our embroidery service would make an excellent fit for events, special occasions, individual style, teams, clubs, and organizations.

We ask for your support
Thank You

How We Got Started

Having been in the machine embroidery and apparel decorating business since 2008, my business partner and I wanted to narrow our niche market by offering individual embroidery services for small orders. In 2017 while embroidering a monogram design on a pair of canvas shoes we realized that the shoelaces looked sort of plain. We decided to place embroidery fonts on the bridge area of the shoelaces. The client loved it and that was the beginning of Embrace Shoelace Designs and Embroidery Service.

Products & Services
Personalized Lettering Shoelaces by Embrace Shoelace Designs and Embroidery Service
Visit our website at  https://www.embraceshoelace...  We also offer other embroidery services for small to medium orders.  No minimum. ...
Embroidery Services by Embrace Shoelace Designs and Embroidery Service
Shout out to all sororities and fraternities!  We offer embroidery services to groups, clubs and organizations like yours.  You provide the garment...
Embroidery Services and Personalized Products by Embrace Shoelace Designs and Embroidery Service
The Greater Menomonee Falls Foundation Farmers Market welcomed us with great food, helpful staff members, and wonderful vendors. Please join us on ...
Recommendations Given (25)
"It was a pleasure connecting and working with Pamela. "
"She works hard to connect with other local businesses to make them feel welcome."
Recent Activity

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on January 02, 2022
As with most businesses these days it has been a difficult time for all of us.  My business is custom embroidery so to some it's a luxury not a necessity like food.  The holidays have helped us this year but going forward we hope the situation will turn around for all of us. (more) As with most businesses these days it has been a difficult time for all of us.  My business is custom embroidery so to some it's a luxury not a necessity like food.  The holidays have helped us this year but going forward we hope the situation will turn around for all of us.

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on August 20, 2021
One thing I have found out about this pandemic.  Common sense is not common.  JMHO (more) One thing I have found out about this pandemic.  Common sense is not common.  JMHO
1 Reply

Milford from Embrace Shoelace Designs and Embroidery Service Answered this on December 24, 2019
Customizing is definitely making a comeback.   Everyone wants to put their own stamp on what they purchase.  Plus technology will definitely change how we develop products in the embroidery industry.  Coming soon to the U.S. is a new product that colors the embroidery thread as you are sewing,... (more) Customizing is definitely making a comeback.   Everyone wants to put their own stamp on what they purchase.  Plus technology will definitely change how we develop products in the embroidery industry.  Coming soon to the U.S. is a new product that colors the embroidery thread as you are sewing, eliminating the need to buy spools of thread, real exciting things are on there way. 

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on June 20, 2019
We also outsource our bookkeeping.  We have a great individual who is an expert with QB which is why we chose this individual.  We can schedule conferences with her when needed and when she has our reports ready she will also go over it with us and answer any questions we may have.  We feel so... (more) We also outsource our bookkeeping.  We have a great individual who is an expert with QB which is why we chose this individual.  We can schedule conferences with her when needed and when she has our reports ready she will also go over it with us and answer any questions we may have.  We feel so fortunate to have found this individual, she is an important part of our team.  

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on May 26, 2019
Pinterest works best for us.  It's basically a visual SEO system.  Our business which is decorated apparel needs visualization to sell.  One site I would stay clear of is ETSY.  It works for some but I am not comfortable with their platform since many designers and crafting folks had their ideas... (more) Pinterest works best for us.  It's basically a visual SEO system.  Our business which is decorated apparel needs visualization to sell.  One site I would stay clear of is ETSY.  It works for some but I am not comfortable with their platform since many designers and crafting folks had their ideas stolen and marketed by others even companies from China.  The FCC had to get involved.  It may be better now.

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on May 15, 2019
We both still have our full-time jobs while we get our venture up and running.  I look at it like when I was going to school full time and working full time. (more) We both still have our full-time jobs while we get our venture up and running.  I look at it like when I was going to school full time and working full time.

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on May 12, 2019
We have been in the decorating apparel business for quite a few years (12 yrs).  So we have been through it.  After learning from our mistakes our policy of when a quote is accepted and approved by the client, 100% of the cost is paid up front before my embroidery machine will even start up on... (more) We have been in the decorating apparel business for quite a few years (12 yrs).  So we have been through it.  After learning from our mistakes our policy of when a quote is accepted and approved by the client, 100% of the cost is paid up front before my embroidery machine will even start up on your order.  As others have said I do not promise the moon and stars.  I give them a realistic time table and yes I do add 48 hours to that date just in case, this does not include our online store which sells our pre-decorated shoelaces .  Any mishaps on our part will be address with the customer quickly.   I have had clients who where not the happiest people to deal with but we do our best to make sure their experience with us is a great one.

Kalyn from Embrace Shoelace Designs and Embroidery Service Answered this on May 11, 2019
We do our best to make sure our customers know that their interest are important, not to just hear what they are saying but really listening to them. My favorite comment was when a customers said "You really understood my vision and the concept I was looking for". (more) We do our best to make sure our customers know that their interest are important, not to just hear what they are saying but really listening to them. My favorite comment was when a customers said "You really understood my vision and the concept I was looking for".

Our Recognition

We're highly recommended by locals on Alignable

Highly Recommended

By 5+ Local Business Owners!

Team