As avid target shooting enthusiasts, we set out to solve nuisances associated with adhering paper-based targets to different substrates across firearms, air-guns and archery industries. We wanted to minimize needing to buy, carry and clean-up extra equipment and materials used in retaining these targets. Hence, developing our patent pending target retaining device called TargetTack™ to solve these nuisances. TargetTack makes target retention easier, reusable, more efficient and enables a lower total cost of ownership for adhering paper-based targets for use with firearms, air-guns and archery trajectories.