Rather than a passive form of marketing like placing flyers is just talking to people in the parking lot of a store or location.  One technique that works well for some of our agents is to hang out at the Home Depot or Lowe's Contractors' entrance in the early am. If you offer coffee and donuts plus a flyer or business card to a contractor they are at least likely to stop. You are technically not selling a product just offering a service(individual health insurance).  If they choose to give you their card or contact info they give you their consent to be contacted.