About Us
Hummingbird Creative Group is a full-service branding agency with an appetite for creating, managing and revitalizing brands that connect with customers.
The products and services we offer
Recommendations Received (25)
"Wendy is a first-class professional who provides honest and clear advice to her clients. The..."
Read more
"Wendy is a first-class professional who provides honest and clear advice to her clients. The level of creative services she offers is outstanding and significantly advances the brands entrusted to her. "
"Wendy has built a significant business based on integrity, good communication and excellent results."
Recent Activity
Well, that's a question. As a child, my father would use me for all the marketing for his shoe store, so that was really the beginning - I was probably 7 or 8 years old. I began learning formally about Communications in college in 1992. I began my business in 1995, and have been earning my...
(more)
Well, that's a question. As a child, my father would use me for all the marketing for his shoe store, so that was really the beginning - I was probably 7 or 8 years old. I began learning formally about Communications in college in 1992. I began my business in 1995, and have been earning my advanced degrees the hard way "on the job" ever since.
I am in an ever changing role, so making lists is good but I rarely make it through my lists the way I had planned. It's proven most important that I am good at defining the most important and urgent things to tackle and the unimportant things that need to fall off as they come in front of me. I...
(more)
I am in an ever changing role, so making lists is good but I rarely make it through my lists the way I had planned. It's proven most important that I am good at defining the most important and urgent things to tackle and the unimportant things that need to fall off as they come in front of me. I have to be agile to keep things moving well for my clients and take on new things that are urgent quickly. I use tools like my project management system and CRM, but I have to remind myself and my team that those are tools, and we have to use our human sense to respond and prioritize, not just rely on the checklist!
Wendy
So a good way to do this is understand how you improve the lives of your customers now. You can figure this out by surveying customers. When you survey them, pay attention to their vocabulary so you can create a message in the "Voice of the Customer" that will resonate with prospects. If you are...
(more)
So a good way to do this is understand how you improve the lives of your customers now. You can figure this out by surveying customers. When you survey them, pay attention to their vocabulary so you can create a message in the "Voice of the Customer" that will resonate with prospects. If you are a startup, use some tools like writing a positioning statement to jumpstart ideas about your differentiation that you can incorporate into messaging.
Wendy
