Lorraine Shaw
Take it to the Edge Marketing
What makes me different from all the rest of the marketing consultants out there? I would say it is my desire to educate and elevate the business owner’s sense of passion. Passion is what drives us and passion is what can sustain us through the rough times. If we lose our passion for our business, or lose our purpose and focus which is our “why”, our business will falter and stumble. I help reignite those and zero in on the target which is who is our audience.
Take It to the Edge Marketing was an idea that came out of the blue one spring day in 2012. I had been having conversations with my bookkeeping friend about her marketing needs and how to launch her venture. She said to me, “gee Lorraine, you need to create a marketing consulting company so you can share all your vast knowledge with struggling companies. You have helped me launch my business successfully and I know you can help so many others do the same.” That put into motion the desire to create this unique marketing company. The name came from what I believe is the essential ingredient for success for any company - edgie and creative thinking.