Self interest v benevolent self interest.

I was in a webinar today on the subject of networking, and it got me thinking about something that many of us forget about.

Benevolent self interest.

We're all familiar with self interest; it's a way of living, thinking, and working where the only goal is for ourselves. a good example is the vulture capitalists that have been damaging our national economy for decades.

The other, Benevolent self interest, is something that I learned from people talking about my grandfather and his small business, which went away after he passed.

Benevolent self interest is where everyone wins. As it pertains to business, we use our goods or services to help others while still making a fair profit for ourselves/companies.