QUICK DIGITAL MARKETING TIPS

Know your why - You have a story to tell, a journey to reveal and share. Tell it in a way that your audience will relate. Be authentic and true to your mission. 

Know who your buyer/audience is. The more you know, the easier it is to produce content that attracts them AND repels the audience you don’t want.

Be clear and concise in your copy and your content. You want to educate and engage your buyer. Promotions should be only 20% of what you post. The other 80% should actively educate, engage and enlighten your buyer.

Measure - you can’t manage what you can’t measure. Monitor your stats. What posts are doing well and who are you reaching? Tweak your approach based on your data. Remember to look at RESULTS. 

Don’t be afraid to try new things, but remain on brand and on mission.

Don’t try to be everything all at once. Study your audience. Hang out where they hang out. Go where your buyer/audience is and work that platform. 

Pay for what you dislike doing. You know what you’re good at and you probably know what you’re not good at - hire someone else to do that piece.