About Us
Most small businesses don't have a marketing problem. They have a building-without-a-blueprint problem: a website, ads and SEO bought one piece at a time, with no plan tying it together.
Clay Digital is a marketing coaching firm. We train owners of proven service businesses to architect their own marketing, and we give them the standard to judge any marketing decision put in front of them. You learn to see what's happening, understand why, and direct what happens next.
Architect your marketing. Own what happens next.
How We Got Started
I started in high school hand-drawing Yellow Pages ads. Then came GeoCities sites, a company that grew to 35 offices and went under, and an agency in Metro Atlanta that I built and sold.
In 2007 I invited eight business owners to my house for a week and taught them marketing. One of them grew about 400% in 90 days. I've been teaching owners ever since, including years as a coach and VP inside a national marketing certification program.
What I learned: owners who understand their own marketing stop getting burned by good sales pitches. That's what Clay Digital teaches.
The products and services we offer
Recommendations Received (17)
"Mike is THE BEST. I believe that a good portion of our success is due to what he has done for..."
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"Mike is THE BEST. I believe that a good portion of our success is due to what he has done for our website as well as our general marketing. I love working with Mike and am happy he is part of our team."
"Mike is an amazing website and SEO consultant and COO. Use highly recommend."
Products & Services
A live, free monthly session for owners doing their own marketing. One topic, one plan you can use that week. Replays included.
Mastermind group,...
Weekly coaching, office hours and a living library for owners who want to architect their own marketing system with experienced marketers in the ro...
A one-time review of what you're running and paying for, and a written plan for what to keep, fix or stop. For owners who need the plan before the ...
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Recommendations Given (12)
"Hannah is one of my 2 GOTO designers. I have worked with her for years and she is truly one of..."
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"Hannah is one of my 2 GOTO designers. I have worked with her for years and she is truly one of the most talented designers I have met in my 20+ yrs in the industry. "
Recent Activity
Right now I am in the process of launching a NEW company and possibly shutting down the other. So right now we are not doing a ton of marketing, but I can share what "AS AN AGENCY" and soon to be Marketing Coach / Consultant would do.. This all goes back to YOUR market and YOUR market...
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Right now I am in the process of launching a NEW company and possibly shutting down the other. So right now we are not doing a ton of marketing, but I can share what "AS AN AGENCY" and soon to be Marketing Coach / Consultant would do.. This all goes back to YOUR market and YOUR market maturity. Market Maturity is all about how common your offer is. Remember back in the day when all a diet pill had to say was "Take this and lose weight".. well that offer no longer works. Because the customer base has heard it before. SO you have to have a marketing message to match your current market. ONCE the message is in place (truly the hardest part)... You need a few things... - A Marketing Funnel to get prospects through the buying cycle - Some SEO - Some Content Marketing (If your not syndicating to at least social media sites then its useless) - Email Marketing (a newsletter doesn't cut it, the market is to mature, it needs to be part of your content marketing) - Some PPC ... if B2B LinkedIn Lead Forms, if B2C FB ads - Re targeting with Adroll, Google, and FB In the industry we call it "Full Stack" marketing. The concept is to be able to reach out and communicate where your ideal client is on the journey to making a decision. It's not a NEW concept its actually just old brass tacks marketing, using new tools.
Pick a Platform and Be a MASTER... Then use IFTTT to push the content to the other platforms. Don't settle for just one, do them all, but only do the work to manage 1.
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Pick a Platform and Be a MASTER... Then use IFTTT to push the content to the other platforms. Don't settle for just one, do them all, but only do the work to manage 1.
We book strategy sessions and walk the prospect through some goal setting to look at their market. Then we show them what working with us looks like. 1 in 5 sessions is a sell.
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We book strategy sessions and walk the prospect through some goal setting to look at their market. Then we show them what working with us looks like. 1 in 5 sessions is a sell.
Its a "Call to Action". It gets them to do a Digital Marketing Audit to start the conversation. With this my cards went from something I just handed out to being part of the conversation and having the ability to track conversions from them.
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Its a "Call to Action". It gets them to do a Digital Marketing Audit to start the conversation. With this my cards went from something I just handed out to being part of the conversation and having the ability to track conversions from them.
1 Reply
Speed Optimization. OHHHH How I hate doing speed optimization. The problem always tends to be a plugin that one of the designers "HAS" to have.
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Speed Optimization. OHHHH How I hate doing speed optimization. The problem always tends to be a plugin that one of the designers "HAS" to have.
Talk about the pain it solves. By targeting to the problem you build an audience quickly and are able to build some market reach.
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Talk about the pain it solves. By targeting to the problem you build an audience quickly and are able to build some market reach.
1 Reply
Nope, they don't go anywhere. However if you take on a job outside of your abilities and screw it up they will leave. This is an opportunity to help them. Be a consultant and interview people for them, You know the market better than they do. When you help them by finding 3 potential companies...
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Nope, they don't go anywhere. However if you take on a job outside of your abilities and screw it up they will leave. This is an opportunity to help them. Be a consultant and interview people for them, You know the market better than they do. When you help them by finding 3 potential companies and filter through the sales pitch to get to the brass tacks they will love you and you will keep the client for what you do. ALSO I charge a management fee. Many of our clients have other vendors, but I am the "Marketing Consultant" so the PPC guy answers to me, as does the social media company, and web designer.
Having a lead system in place. the #1 way to generate MORE in my company is all about having a system in place that I can do and repeat. Over the years this has shifted and changed some, but it is always about building the list. As a service based company people are not always ready to hire me,...
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Having a lead system in place. the #1 way to generate MORE in my company is all about having a system in place that I can do and repeat. Over the years this has shifted and changed some, but it is always about building the list. As a service based company people are not always ready to hire me, but they are interested in learning. So I do things to build my list. The current system I have in place adds over 100 new people to the list each week. I am currently setting 5 meetings a week with the system I am currently using.
I just set up a quick demo so you can see how simple it is.
https://m.me/ClayDigitalConsul...
We did a campaign for a small company to increase their phone calls. It was just a simple push for map listings, but because the market had some competition we hit it HARD to see faster results. The client called in about 20 days asking us to turn it off. They where getting to many phone calls...
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We did a campaign for a small company to increase their phone calls. It was just a simple push for map listings, but because the market had some competition we hit it HARD to see faster results. The client called in about 20 days asking us to turn it off. They where getting to many phone calls per hour and couldn't keep up. We also has a hottub manufacturer tell us he could deliver anything we could sell on a commission based campaign. We sold his entire inventory in 30 days. That was a fun campaign.
1 Reply
I've been in my industry for 20 years now and over the last 7 years have been a consultant for others in the industry. The big mistakes.. - No Written Business Plan- No Written Marketing Plan- Lack of SMART goals (Specific, Measurable, Achievable, Relevant, and Time Limited) - Unrealistic view...
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I've been in my industry for 20 years now and over the last 7 years have been a consultant for others in the industry. The big mistakes.. - No Written Business Plan- No Written Marketing Plan- Lack of SMART goals (Specific, Measurable, Achievable, Relevant, and Time Limited) - Unrealistic view of what it will take to Market (they are usually so sold on the features they forget to tell people what the benefits are and are offended ppl don't buy) - And about once a month I get the call "If you help us get launched your going to be rich" (that is just to humor the other consultants reading as they get those as well.
