If you're on Amazon, you're already a part of a giant platform. If your products are good, you don't need to worry about traffic at least. Amazon controls 80% of online buying. When you have an amazon store, you don't need to worry about SEO and other expensive digital marketing strategies. You can advertise on Amazon itself by creating Ads with relevant keywords. This can be done inside campaign manager segment. I've been handling Amazon selling accounts for many of my clients. I can give you the inside picture, if you like. You can send me a message via Alignable. Thanks.