About Us

Rethink, Inc., a professional consulting practice with over 30 years of experience, specializes in helping organizations and individuals seize opportunities and solve problems. With a patented method for ideation and problem-solving, we serve a variety of sectors including financial services, healthcare, non-profits, and technology. We don't just ask 'Why?' - we ask, 'So What?' and provide solutions that are not only innovative but sustainable. Clients say: "Wow! Nobody thought of that!"

How We Got Started

For over 30 years, We followed and researched creativity, collaboration, and innovation. We have a patented method for ideation and problem solving. We apply our method and what we learn in all engagements.

Albert Einstein said it best… “The Significant Problems We Face Today Cannot Be Solved with The Same Level of Thinking We Were at When We Created Them.”

We uncovered a gap: there isn’t a balanced approach to solving the right problem, shaping the right solution, and ensuring that solution creates opportunity for sustainable growth. Our approach closes the gap.

I’ve come to one conclusion: It’s time to Rethink and start discovering and seizing the right opportunities.

Products & Services
rethink2innovate® by Rethink, Inc.
Whether you are trying to figure out how to increase market share or how to get operations to run more efficiently, imagine if suddenly the challen...
Wizsm™ by Rethink, Inc.
Rethink teamed up with IYCON to apply the powerful business analytics capabilities of IYCON’s Wizsm™ technology and Rethink’s patented innovation m...
Rethink Rebalance™: Transforming Your Digital-Life by Rethink, Inc.
A transformative program designed to guide you toward a healthier, more harmonious digital existence. Our program is comprised of workshops for adu...
Recommendations Given (9)
"Ben knows the area well and provides valuable insights and options for his clients."
"I've collaborated with Dan. He is a creative, knowledgeable and genuine professional."
Recent Activity

Len from Rethink, Inc. Answered this on April 21, 2020
Some engagements were cancelled or postponed; especially if travel is required. Venue did not switch to virtual. I do value the energy of being in the presence of a group. You have to be more creative for virtual sessions to keep the energy up. Participants are distracted or multi-tasking in a... (more) Some engagements were cancelled or postponed; especially if travel is required. Venue did not switch to virtual. I do value the energy of being in the presence of a group. You have to be more creative for virtual sessions to keep the energy up. Participants are distracted or multi-tasking in a virtual setting; pop-up questions help a bit. Meanwhile, I'm changing venue to free virtual 1:1 advisory sessions. To help others to deal with challenges. You're not alone. :D

Len from Rethink, Inc. Answered this on February 21, 2020
Most new business comes from referrals by clients I served and colleagues. To the extent that I embrace social media and networking, I still find that most engagements come from enduring relationship nurtured over time. If you are true to yourself, your work and who you serve, it evolves a... (more) Most new business comes from referrals by clients I served and colleagues. To the extent that I embrace social media and networking, I still find that most engagements come from enduring relationship nurtured over time. If you are true to yourself, your work and who you serve, it evolves a continuum of creative dialogue that results in follow-on, repeat and new business. Of course, I've had gaps and faltered, but I learned and sustained. The credit goes to those who believe in me and what I do. For 27 years, I've focused on helping others solve problems. When you focus on serving others, you don't need to worry about yourself. New business blossoms from the seeds you sow.

Len from Rethink, Inc. Answered this on June 29, 2019
Sagacious Serendipity Mohonk Mountain House in New Paltz, New York is a majestic castle-like structure, six stories high and an eighth of a mile long. The Mountain House sits on the edge of a glacier-formed lake high in the Shawangunk Mountains. Since its inception in 1869, people come... (more) Sagacious Serendipity Mohonk Mountain House in New Paltz, New York is a majestic castle-like structure, six stories high and an eighth of a mile long. The Mountain House sits on the edge of a glacier-formed lake high in the Shawangunk Mountains. Since its inception in 1869, people come to renew body, mind, and spirit. Sky Top Tower sits atop Mohonk Mountain, transcending all other vantage points as it proudly overlooks the Mountain House and six states. Sky Top Tower is the pinnacle. In this magnificent setting, my co-facilitator and I envisioned bringing our client's marketing team to "the pinnacle," symbolizing how the group met the challenge to excel the rate of their success. But what began as a journey to help our client “rethink” evolved unexpectedly into a dramatic lesson: realizing what you’ve stumbled upon provides valuable learning and opportunity to innovate. Be Flexible – We prepared a detailed script, but let what we now call sagacious serendipity guide us. Innovate – We planned a lakeside campfire, but torrential rains dashed our plan. Instead, we retreated to the intimacy a majestic fireplace where storytelling evolved a deeper appreciation of one another. See Past the Obvious – The next morning, at the historic Mohonk greenhouse a 100-year tradition was in progress. Not unlike the gardeners, our client was working to secure future success. Be Ready to Learn – An heirloom planting exercise reinforced the greenhouse metaphor for cultivating the seeds of a new beginning. Act on What You Learn – On last day, atop Sky Top Tower the client committed to act and implemented their plan for securing their success before departing Mohonk. It was their pinnacle. Celebrate – This client session changed my co-facilitator and me too. As we walked Mohonk’s golf course reflecting on what transpired the past 3 days, we uncovered a half-buried golf ball with the markings: Pinnacle 2 Gold. We accepted this confirmation and celebrated our lesson learned: Embrace the wisdom to understand what you have stumbled upon, and apply sagacious serendipity in your work. © 2019 Len Marchese

Len from Rethink, Inc. Answered this on June 29, 2019
Key is the person's integrity. I'll be entrusting them with my clients and business. A good track record per their clients' say-so is important. Relevant experience with enough time applying and learning that evolves instincts to sense what's coming before things go sideways. I also look for... (more) Key is the person's integrity. I'll be entrusting them with my clients and business. A good track record per their clients' say-so is important. Relevant experience with enough time applying and learning that evolves instincts to sense what's coming before things go sideways. I also look for creativity, flexibility and commitment. I don't bring on bench players, that is, someone who waits until they are told to get in the game. I want someone who develops enduring client relationships, creates follow-on and brings new business. I don't want the expense of managing a bench. Most hires and support services are contracted. I will consider engaging young professionals who bring energy, ideas and gratitude. These traits come with a strong commitment to learn and excel, and are needed in certain client settings and relationships; especially development projects. If the opportunity fits, I will give preference to those I mentor.  Hope this helps. Best, Len

Len from Rethink, Inc. Answered this on May 08, 2019
First, understand the difference between private and public businesses. An association is usually nonprofit and has different regulations. If you are OK with that, then get a business attorney, name the business, identify executives/directors, file required documents for nonprofit, open a... (more) First, understand the difference between private and public businesses. An association is usually nonprofit and has different regulations. If you are OK with that, then get a business attorney, name the business, identify executives/directors, file required documents for nonprofit, open a business bank account, check for IRS requirements, get a good accountant, identify if you have or will have any intellectual property and get an IP attorney, create your public presence and open for business. Best wishes for your success, Len

Len from Rethink, Inc. Answered this on December 13, 2018
I don't; not because I don't think they offer value, I just haven't taken time to watch podcasts. I prefer free webinars on topics related to what I do or want to learn more about. I also like what's posted on https://medium.com/ (more) I don't; not because I don't think they offer value, I just haven't taken time to watch podcasts. I prefer free webinars on topics related to what I do or want to learn more about. I also like what's posted on https://medium.com/

Len from Rethink, Inc. Answered this on September 13, 2018
Getting out for some face-2-face networking is good for the mind. (more) Getting out for some face-2-face networking is good for the mind.

Len from Rethink, Inc. Answered this on September 11, 2018
Just a guess, but many who are working hard to afford it may drop it. Self-insured cost is a large monthly hit to the budget. Companies may allow their employees to opt-out and/or offer barebones plans. Personally, I haven't seen full benefit anything. The benefits keep going down; especially for... (more) Just a guess, but many who are working hard to afford it may drop it. Self-insured cost is a large monthly hit to the budget. Companies may allow their employees to opt-out and/or offer barebones plans. Personally, I haven't seen full benefit anything. The benefits keep going down; especially for prescription coverage. If you're healthy it seems like a waste. If you get really sick, then it keeps you from hitting the bottom of the money pit too hard. I have a love-hate feeling about it, but mostly hate the high cost and indifference to controlling it. I don't see cost reductions from practices, hospitals or pharmaceuticals. They just keep raising prices and the insurance premiums go up. Every year my insurance is no longer offered or accepted and the new plan is $400-700 per month more. This forces scaling back to reduce cost to the point where it may not be worth keeping insurance. Eliminating the fine may further motivate that choice. Removal of the fine also may be a tiebreaker when fine exceeds coverage cost. Otherwise, I think it's moot. If you feel you need health insurance, cost remains a big pill to swallow. Maybe health insurance will get like auto insurance - stay healthy without claims and cost goes down. Competition across states may drive more competitive pricing too. However, focusing on health insurance cost is at the wrong end of the horse. Addressing why the costs keep going up is a better place to start.

Len from Rethink, Inc. Answered this on July 26, 2018
Enjoy what you do and be ready for a roller coaster ride. There may be revenue gaps so keep 6-12 months backup in the bank. Don't quit! Have faith! Believe in yourself! Listen and learn! Stay current! Stay social! Enjoy family and friends. There's more to  life than your business. If you're... (more) Enjoy what you do and be ready for a roller coaster ride. There may be revenue gaps so keep 6-12 months backup in the bank. Don't quit! Have faith! Believe in yourself! Listen and learn! Stay current! Stay social! Enjoy family and friends. There's more to  life than your business. If you're working at home and have a family, then adjust to your family; it's where they live. Think different and be ready to reinvent yourself. Customers may not be buying what you sell. You may need to offer something more relevant to what they are buying. Most successful businesses make offers vs. waiting for requests. That's a 26-year recap. :D -- Best, Len 

Len from Rethink, Inc. Answered this on June 11, 2018
Ensuring that what you are offering is relevant to their needs. This requires due diligence and getting to the right person in the organization. When these align, a good dialogue usually follows. (more) Ensuring that what you are offering is relevant to their needs. This requires due diligence and getting to the right person in the organization. When these align, a good dialogue usually follows.

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