About Us
RSVP Publications produces a cooperative direct mail postcard deck that specifically targets the affluent, owner occupied households in northern California. We cover everything from Mt. Shasta to the greater Sacramento area and are helping our clients, businesses large and small, generate quality leads and grow their businesses.
Our clients are often heard saying, "RSVP, is hands down, the best performing advertising we do!"
That kind of response and proven results I see on a daily basis makes me confident in what I am selling.
The products and services we offer
Recommendations Received (25)
"Does a great job with direct marketing
"
"RSVP has been an invaluable part of marketing in my business. Ben keeps a pulse on trends,..."
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"RSVP has been an invaluable part of marketing in my business. Ben keeps a pulse on trends, develops great insight on demographics for home service businesses, and always takes the time to connect personally. I highly recommend !"
Recommendations Given (20)
"Pete is a craftsman who has many years in the home improvement industry. Definitely trusted and..."
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"Pete is a craftsman who has many years in the home improvement industry. Definitely trusted and reliable. "
"Alexis has very successfully owned and operated several organizations/businesses and brings a..."
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"Alexis has very successfully owned and operated several organizations/businesses and brings a very keen eye and ability to coach and advise other business owners to success. Her ability to not only advise on business, but also look at the individual and their goals, mental and personal growth and health is something that sets her apart from others in her space. And, at the end of the day, she is one of those people who make you feel a sense of happiness and peace with every interaction.
I highly recommend her for any business and personal growth that y'all may desire."
Recent Activity
Hi Henry,
I am in the direct response advertising business with a company called RSVP Publications. We offer a cooperative, higher end postcard deck that very specifically targets the top 30% of owner occupied households based on home value and household income. I have worked in radio and...
(more)
Hi Henry,
I am in the direct response advertising business with a company called RSVP Publications. We offer a cooperative, higher end postcard deck that very specifically targets the top 30% of owner occupied households based on home value and household income. I have worked in radio and television as well.
Anyway, I would agree that the 2 main forms of advertising are direct response (usually referring to direct mail, digital pay-per-click, or any other trackable or offer based media) and branding (tv, radio, magazines, or social media). Branding typically requires a long and consistent campaign or campaigns to be effective. Committing a sufficient budget is critical to be a recognizable and memorable name in your target demographic's mind. Direct response relies more on a consumers's need for particular goods or services and less on who is performing or delivering.
So, to answer your question, which is vague...for my clients I start judging efficacy of our direct response advertising with a 1 to 10 basis. Meaning that for every $1 spent advertising I like to see $10 in sales. Of course we all like to see higher returns than that, but a 10% lead cost puts you in a position where you should be making a decent profit and generating return customers or clients and revenue.
Branding is simply generating public awareness and is difficult to actually monetize.
When working in conjunction, branding and direct response advertising makes for a much more effective campaign.
Depending on your business, I would really take a look to see if there is a RSVP franchise in your area. We are able to reach around 10 x's the number of households you could reach with a solo direct mail piece which simply makes the net you cast much larger, remaining very targeted to a more affluent consumer.
I hope this is helpful to those reading.
Cheers.
Check out RSVP. They will connect you specifically to the top homeowners.
http://jackson.rsvppublications.com
(more)
Check out RSVP. They will connect you specifically to the top homeowners.
http://jackson.rsvppublications.com
1 Reply
This has been a learning experience for me. I work with a national advertising franchise, RSVP Publications. I am learning that because I know that we are fairly priced and a great value for the majority of our clients, it is not difficult to mostly hold my ground on rate. Focusing on value vs...
(more)
This has been a learning experience for me. I work with a national advertising franchise, RSVP Publications. I am learning that because I know that we are fairly priced and a great value for the majority of our clients, it is not difficult to mostly hold my ground on rate. Focusing on value vs cost or quality.
Grant Cardone addresses this in his book "Sell or Be Sold: How to Get Your Way in Business and Life"
I listen to his books in Audible and it's a great way to gain insight into selling your product or service based on value.
Check it out.
