About Us
Advance a JLAbbott, LLC , Applied Marketing Strategies. Your trust. your future, our reputation.
We are a full outsourced marketing firm. We are collaborative by nature, have eagle-eye attention to detail and brilliant time management skills. We work closely with senior team leaders to assure project accuracy and make sure that things stay on schedule. We have many analytical skills and we delight our clients constantly. Variety is the spice, and we love new challenges, categories and situations.
Joe is a growth strategist, startup advocate, and business advisor. He is a recovering corporate American. After several extended tours of duty growing businesses at IBM and Tele-Tech, he joined the startup world to help founders and teams accelerate growth.
Joe has helped companies in all stages including initial inception, growth, acquisition, and post exit. Joe is currently Founder and Managing Director of Advance, a startup company in Cincinnati. He also is a founding team member of Executive Leadership for Women.
How We Got Started
Advace a JLAbbott LLC works with small businesses. We understand the value of giving back to the community in some way. The benefits of helping your community create opportunities for those in need directly affects the ability of other small companies to be successful. Each new business that prospers creates new jobs creating the middle class jobs that have gone over seas.
The products and services we offer
Products & Services
At, JLAbbott LLC, we provide your company with a team of experts. Sales and marketing career professionals to help you accomplish your goals. Depe...
Gallery
Recommendations Given (42)
"Elemental Therapies is a great business. They are professional and go out of their way to help..."
Read more
"Elemental Therapies is a great business. They are professional and go out of their way to help each client."
"The business is an up and coming company. There manufacturing capacity will help many big and..."
Read more
"The business is an up and coming company. There manufacturing capacity will help many big and small machine shops repair equipment. Atmos369,Inc is a company people should watch. "
Recent Activity
I would find a new attorney. You can copy write your promotional material, copy write and resister your brand. There are many legal actions you can use to protect your content and brand.
(more)
I would find a new attorney. You can copy write your promotional material, copy write and resister your brand. There are many legal actions you can use to protect your content and brand.
I would need to know more about your product; your market; your target market; and your value proposition. Having a clear and crisp value proposition to your target market sets you apart from others trying to sell the same thing. Clients start seeing everything as plain and feel that they can...
(more)
I would need to know more about your product; your market; your target market; and your value proposition. Having a clear and crisp value proposition to your target market sets you apart from others trying to sell the same thing. Clients start seeing everything as plain and feel that they can receive your product or service from four or five different suppliers. Most don't even want to see you, they ask you to send them information over the internet. A clear positioning statement will set you apart.
Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are...
(more)
Most first-time entrepreneurs seem to believe the myth that they need a minimum of a half a million dollars to start a business. At least that is usually the lowest number I see requested from our local angel investment group. In reality, over 80 percent of successful new businesses are self-funded for much less -- often as little as $10,000. I’m convinced this also reduces risk.
When you are in business for yourself, you think you are the boss. That is incorrect. Your clients are your boss and should be treated with honesty and respect. I am a manufacturer's representative and sales and marketing consultant. I treat each employee the same way. I am honest and I give...
(more)
When you are in business for yourself, you think you are the boss. That is incorrect. Your clients are your boss and should be treated with honesty and respect. I am a manufacturer's representative and sales and marketing consultant. I treat each employee the same way. I am honest and I give accurate deliverable dates. Consultants have a bad reputation on charging too much. Many consultants see themselves as a propriety source of information. If you call them, they bill you for a minimum of fifteen minutes. I do not bill by the quarter hour. My clients have access to me for the agreed up rate and can ask as many questions as they want without fear of building a big invoice at the end of the month. I am not an attorney. Focus on areas that your competition doesn't pay that much attention to and find out what reasons your clients complain about there current supplier. This will get you a better understanding of buying habits and also better ways to service your clients. A continued effort to apply these things bring loyalty to your product or service.
Without further details, I agree with the other statements. You need to define your message for the target market you are trying to sell your product or service? Marketing professionals are good researchers. You need to know a lot about your target market. What trends are going on in your...
(more)
Without further details, I agree with the other statements. You need to define your message for the target market you are trying to sell your product or service? Marketing professionals are good researchers. You need to know a lot about your target market. What trends are going on in your target market? What problems does your target market face? How does your product or service make your customer better faster or less expensive? The answer to these three questions will increase your ability to approach the market.
There are many ways to start marketing your business. Branding becomes one of the most important things you do when starting to market your company. Branding everything you use to promote your business the same way is very important.
Marketing people really are good at research. Research your...
(more)
There are many ways to start marketing your business. Branding becomes one of the most important things you do when starting to market your company. Branding everything you use to promote your business the same way is very important.
Marketing people really are good at research. Research your competitors. Research your industry to find trends that you might be able to manipulate. This should be a long project.
After considering how to brand the company and researching your industry, a clear and precise value proposition needs to be established. Why are you different from everyone else. If you can not come up with your own unique identity, you will only be able to sell your services on price.
Word of mouth references are the best advertising you can use. After each job, review your project and ask for a written reference. Offer a slight discount before the sale for a written review of your work.
These are just a few things a professional marketing company would do to market your company.
1 Reply
Look for a company that is flexible to work with your company and ideas. There are a lot of "my way" consultants in the industry. Some do fine, but most don't stay engaged for a long period of time. Consider what you want from a marketing company. Is it just social media content or channel...
(more)
Look for a company that is flexible to work with your company and ideas. There are a lot of "my way" consultants in the industry. Some do fine, but most don't stay engaged for a long period of time. Consider what you want from a marketing company. Is it just social media content or channel strategies? It may be much more and require a different skill set then the prospective marketing consultant. Always ask a lot of questions. Who have you worked for in the past? How many years have you been in business? What are your strengths in marketing?
Experience is a big key. Many consultants have an array of partners they work with to allow multiple marketing tasks that are niche services all of which bring out a complete marketing plan. Good luck and happy hunting.
Start by providing a solid scope of work. This should include all deliverables with expected time lines. Each week write a quick recap of the project and reference your estimated time line. This helps two ways. One, it is very clear what you are going to provide your customer; two it keeps...
(more)
Start by providing a solid scope of work. This should include all deliverables with expected time lines. Each week write a quick recap of the project and reference your estimated time line. This helps two ways. One, it is very clear what you are going to provide your customer; two it keeps you on your schedule to complete the project on time. At the end of the project, have a project review with your original scope of work and your weekly reports. Going this little extra mile will thrill your customers. At the end of the summary meeting, ask for a written review.
What service do you provide to new store openings. I need a little more information to be helpful to your cause.
Joe
(more)
What service do you provide to new store openings. I need a little more information to be helpful to your cause.
Joe
No one is self employed. I moved from being a W2 employee answering to management of a company to answering to my clients. Each client is my employer and I respect their decisions. The client is the life line to every "self-employed" person.
(more)
No one is self employed. I moved from being a W2 employee answering to management of a company to answering to my clients. Each client is my employer and I respect their decisions. The client is the life line to every "self-employed" person.
