Email should be top of mind in your overall marketing strategy. You don’t want a potential Customer to leave your website without giving you their email address. You may never see them again! So what is your strongest offer to get them to give you their email address? Can you offer them a free white paper, free download, free trial or a free consultation? You should make this offer above the fold a.k.a. before they scroll down at the top of your website. You literally have three seconds before someone makes the decision to leave your website so your above the fold content strategy is critical.