Salon on the Verge of Closing: What Would You Do?

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Douglas Ellis

Highly recommended
Douglas Ellis, CFP, BA Sun Life Financial
6 Questions answered
Answered on November 1st, 2020

Kristina, your challenges and situation is shared by many business owners during this unprecedented situation.  I would try a couple of ideas: offer an "At Home Styling Experience".  I know many people (some seniors) that are not able to leave their homes and would love to have your services and company at home.  Maybe look at what can be done on that front to keep things going.  A second idea - that would appeal to your regular, dedicated customers, is offer a voucher package where clients can purchase cuts, styles or services TODAY - in person and online -  but redeem over the course of the next 12 months.  I am sure you have already heard some good ideas, but I wanted to share my support.  Good Luck.  Doug

1 Reply

Love the "At Home Styling Experience" idea. I am a part-time caregiver for my grandmother and one of the challenges is getting her to the hairdresser to wash her hair each week. She would jump at an offer from her hairstylist like that!
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