Don't pour all your resources into social media if you're working with a limited budget. You or a team member can manage social media engagement while focusing on lead-generating activities. For most businesses, a mix of online advertising and SEO will drive the right traffic to your website. Prioritize optimizing Google My Business and your website to secure a spot on the first page of search results. While SEO is a long-term investment, ads can provide immediate leads. As your business grows, social media can effectively complement your SEO and SEM efforts.