As a business owner do you prefer to do your own marketing or outsource it to someone else? Also, what challenges do you find you have when doing it yourself?
Answered by:
I would of course prefer to outsource my marketing. It takes a tremendous amount of time and energy to constantly keep fresh content up. But finding a cost effective, and accountable service is impossible. Marketing your business or products requires knowledge of the product, access to your customer base, and monitoring of the efficacy of the material presented. Are they engaging? What is the response? Do they need additional information? Advertising and marketing is much more complex than it was 25 years ago. Newspaper, magazines, radio, TV, phone book, and a sign or bill board were your options. Static, and unresponsive, until someone called or came to your place of business. Now people can respond directly to your ad, on that platform, and they want a response before moving forward. It requires a more delicate, informed, and focused effort and response than ever before. Outsourcing this requires finding someone that actually cares if they drive that person toward you for the sale.