I have some great answers for you, however I don't have the time or patience to type it all out.  I would gladly give you half an hour on the phone or video chat if you would like to absorb a lot of info in a short period.  My company is a Google partner and we don't charge for helping other businesses get their online presence under control.  Call me and we can set up a time to chat.  iluvmygeek.com