If you are running a retail store or other business that needs to attract foot traffic, be sure to choose a good, highly visible location. But good locations are usually the highest priced ones. If you can't afford them, use social media and websites to make your location more visible, and consider marketing online. This is the new trend. Look at Amazon.com and what they've accomplished. Most of the business owners that I know that have gone out of business have done so because they just couldn't afford the rent!