Is There A Major Issue You're Trying To Overcome?
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Part of the problem isn't just with attracting and retaining new customers - my chamber memberships and optimized Google listing assists with that - but is also retaining clients who have the "look! squirrel" response when they find another service provider who is undercutting costs and offering cheaper services.
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More answers from Michael
Great strategy and perspective, Michael.
I am in a very competitive industry with 95% crooks and scammers chasing dollars.
And many clients have multiple visits each week from slick sales people pushing aggressively.
And all of my clients are on a month to month agreement and can leave next week (all of them if they decide)... yet they don't. My average age of client is over 10 years, all on a month to month.
The key is education. I am an open book and share wisdom and logic and the who, what, and why... and they do the rest when confronted by those aggressive and slick sales people.