Digital marketing can sound intimidating to small businesses, first of all acknowledging that you need a professional is your top priority. 

But, before you start adding on services like paid ads, social media, website redesign, etc., you have to think about your audience.

If You want to make the most of your digital marketing efforts to invest where your audience is. Are they young and excited about social media? Are they professionals browsing on LinkedIn? Maybe they're older and listen to podcasts or the radio. Once you start answering these questions, you're more prepared to know exactly how to invest your budget.