When assisting a client in rebranding their business, we take a holistic approach that encompasses both their identity and their customers' identity. We begin by understanding their business goals, target audience, and market landscape. 

Next, we conduct in-depth research to uncover insights that shape the new brand identity. We then collaborate closely with the client to develop a comprehensive brand strategy, including messaging, visual elements, and customer experience. 

Throughout the process, we prioritize aligning the brand with the desires, values, and aspirations of both the client and their customers. By focusing on identity, we ensure that the rebrand not only reflects the essence of the business but also resonates deeply with its target audience, fostering meaningful connections and driving long-term success.

When it comes to pricing for this service, it's important to consider both the projected outcome and the client's available budget. Remember, a big budget doesn't always guarantee big results. So, it's crucial to choose your rebranding partner wisely, ensuring they align with your goals and can deliver meaningful outcomes within your budget constraints.

As of the pricing for this service, well that really depends on the projected outcome and the clients available budget, big budget does not always equal big results, so choose wisely who you partner with for a rebranding exercise.