What are some unconventional things you've done to advertise your business?
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I hosted a 3-day Autumn retreat at a resort in Vermont and invited executives from several of my clients. It presented an opportunity for them to network and share their "rethink" experiences, have fun outdoors and collaborate on re-visioning how their organization worked, innovated and advanced. It also provide me the opportunity to present a new program concept on the topic and get their feedback. Gaining their thoughts and needs was valuable in shaping the concept ahead of its release. When the program was ready, I had a better chance promoting it to a group who was already aware and could see their suggestions materialize.