About Us
Marketing consultation including strategy, competitive research, audience segmentation, brand management, project management, social media, and copywriting for regional and national brands.
Creative Team Manager: More than 15 years experience building and managing dynamic teams and implementing and managing tactical and strategic creative initiatives for local, national, and multi-national brands.
Strategic Marketing: Demonstrated ability developing and directing marketing strategies from original concept through launch and beyond.
Account Management: Adept at creating and maintaining quality relationships from internal creative teams to major brand clients.
The products and services we offer
Recommendations Given (4)
"Kevin and the Finest Image Photography Team are truly professional - school photos, sports..."
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"Kevin and the Finest Image Photography Team are truly professional - school photos, sports photos, Senior portraits - you name it. Kevin and team are dialed in and always get the perfect shot. "
Recent Activity
Start small. Digital Marketing can get overwhelming, especially when your customers feel they have 24/7 access to your brand and want immediate satisfaction. Consider a Facebook business page at first and allot time each day to keep up with your customers, make relevant posts, and see what your...
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Start small. Digital Marketing can get overwhelming, especially when your customers feel they have 24/7 access to your brand and want immediate satisfaction. Consider a Facebook business page at first and allot time each day to keep up with your customers, make relevant posts, and see what your competitors are doing. Then, once you're comfortable with this level of interaction, you can start to consider other social media channels, digital advertising, etc. If it ever feels too overwhelming, or you just can't find the time to execute on your own, hire an expert.
The biggest challenge facing my Marketing Consulting business is assuring clients that this is not the time to ease off their marketing plans. This is the time to double down and increase their spend, resulting in increased reach and expanded customer base. All clients are acting so tentative...
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The biggest challenge facing my Marketing Consulting business is assuring clients that this is not the time to ease off their marketing plans. This is the time to double down and increase their spend, resulting in increased reach and expanded customer base. All clients are acting so tentative right now, but this is the time where great brands can become legendary. No one ever became a legend by hanging back, with a wait-and-see attitude.
The biggest thing business owners and brands can do when faced with any new scenario is one of the hardest -- admit that they may not know everything. This goes for digital marketing as well. Seek experts who can help guide you and perfect your brand's digital presence until you're sufficiently...
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The biggest thing business owners and brands can do when faced with any new scenario is one of the hardest -- admit that they may not know everything. This goes for digital marketing as well. Seek experts who can help guide you and perfect your brand's digital presence until you're sufficiently comfortable to take over the reins yourself, or perhaps continue with that trusted digital marketing partner, and concentrate your efforts on the things you do best - your business/brand.
Highly targeted Google ads and Social Media ads/posts are the way to go. You can reach your core consumers for a fraction of traditional marketing/advertising/media costs. A word of warning, however - most brands are using statements such as, "in these unprecedented times..." or "in this...
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Highly targeted Google ads and Social Media ads/posts are the way to go. You can reach your core consumers for a fraction of traditional marketing/advertising/media costs. A word of warning, however - most brands are using statements such as, "in these unprecedented times..." or "in this challenging era" etc. way too much! Their messages are clouded with every other brand. Your message must stand out. Don't Zig, Zag!
I always encourage my Clients to have a crisis plan in place, for all components of their business. Instead of panicking in a crisis situation, they will already have at least a partial contingency plan in place and can pivot faster than companies without one. Social media is a cost-effective and...
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I always encourage my Clients to have a crisis plan in place, for all components of their business. Instead of panicking in a crisis situation, they will already have at least a partial contingency plan in place and can pivot faster than companies without one. Social media is a cost-effective and powerful way to continue and extend marketing efforts without breaking the bank, but the message must change to match the crisis. It's time to be as authentic as you can be by personifying your brand and the people behind it, not just sell product.
1) More new clients 2) Existing clients to begin ramping back up 3) Realistic, science-based facts from local and national government so we can make realistic planning decisions.
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1) More new clients 2) Existing clients to begin ramping back up 3) Realistic, science-based facts from local and national government so we can make realistic planning decisions.
We are providing crisis management and planning services in addition to our regular marketing services. Usually crisis management is the last thing companies want to pay for, but it comes back to bite them in times like this. I can't tell you how many brands kept posting their usual,...
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We are providing crisis management and planning services in addition to our regular marketing services. Usually crisis management is the last thing companies want to pay for, but it comes back to bite them in times like this. I can't tell you how many brands kept posting their usual, pre-scheduled social media content, instead of standing down, re-trenching and strategizing, once the pandemic started to really impact the United States. Sometimes it pays to be silent during a crisis versus turning off your customers completely due to poorly timed or inappropriate messaging.
Authentic Enthusiasm
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Authentic Enthusiasm