Adwords like any advertising medium involves constant monitoring, adjusting and knowhow. Adwords costs are based on a number of criteria including account structuring, bids, account history, quality scores, CTR's and keyword selection.

Jumping right into adwords without any proper account structuring, selection of key-words, negative keywords, or without a decent landing page to send your prospects to, will almost certainly result in an "expensive" account.

We offer free account audits to folks with existing adwords accounts, and free first 2 weeks of service to new clients. If you've yet to give adwords a try, we recommend hiring someone that is google certified in adwords management (we are). There are also free adwords credit you can get to start new accounts, ask us how to get them. If you are interested in improving your adwords accounts or are thinking of trying adwords, shoot us an email and let's get you found.

For those who want to try it on their own, use this link to create an account and believe us when we say, "don't take advice from google". After all, they profit when you overspend. It's worth noting that homeadvisor, yellowpages, and thumbtack all use PPC to get their leads, why no do it yourself?

https://adwords.google.com/home/#?modal_active=non...