Hi Ted. I disagree. As an agency owner, the key to a successful campaign is making sure the right budget is allocated and distributed properly. I have a client only spending $1k a month and she has doubled business. It is all about the efficiency of the campaign. Where most business owners go wrong is they want to save money and do it themselves. Google ads and SEO are very complex hence why professionals get certified and offer assistance. You will burn through a budget if you are not setting and monitoring the campaign daily with constant updates 😉

Using organic posts to see what gets not just engagement, but actually drives people to take a step further and at leat then click thru the organic post and see your site is key. If your complaint is expense, your likely not taking the time to create the data set to know who to target with the ads. It can take weeks to create this data and doing it thru paid advertising will cost you a ton to create it, while you can acheive that data research for free as well as practice your styling and posting  methods for free doing it organically instead.