Do you think a book signing at Barnes and Noble is a good PR strategy to raise visibility and sell your new book? Or would you suggest advertising is a far better tactic?
I would do both if possible. I’d start with book signing as maybe You can sell some books to pay for your ad. I have done either yet but I have heard selling ads on Facebook is a good place to promote your book. If you find a great place to make money on your book let me know I’d love to hear
The majority of your books will probably be sold on Amazon, so an ad that entices readers to go to the book’s Amazon page is the most productive. Reviews or interviews that are read or heard by large numbers are also useful. A book signing or reading at B&N or another bookstore will sell books, but only to the people who attend. If you can get media coverage of the event, that will get more potential buyers to look up your book. Generally, do everything you can.
It’s difficult to arrange a book signing at Barnes and Noble when you have self published your books. With patience and perseverance, however, it is possible. And, YES, I found it to be a great PR step in addition to other marketing!
Any exposure you receive will help sell the book. Also, include private book stores, civic organizations and some libraries have events to promote authors.
I believe that any bookstore, major or independent, is always good. Any time you can meet readers face-to-face is a good thing. Prepare yourself for when you go in and meet with the store manager, have your presentation ready. I had a short one page rundown of my previous events: name, phone number, email address and website (if you have one) will show your professionalism. I had 30 years of business experience behind me to know how to sell myself. And that’s it—sell yourself.
As of 9/18 I will have had 3 events at Barnes & Noble, 3 Independent bookstores, 1 local community fair, and numerous library events. There is no doubt that they are worth it. Save your advertising for Facebook, Instagram, Twitter and—in my case—LinkedIn.
I hope that helps.
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Answers (21-30)
I would do both if possible. I’d start with book signing as maybe You can sell some books to pay for your ad. I have done either yet but I have heard selling ads on Facebook is a good place to promote your book. If you find a great place to make money on your book let me know I’d love to hear
The majority of your books will probably be sold on Amazon, so an ad that entices readers to go to the book’s Amazon page is the most productive. Reviews or interviews that are read or heard by large numbers are also useful. A book signing or reading at B&N or another bookstore will sell books, but only to the people who attend. If you can get media coverage of the event, that will get more potential buyers to look up your book. Generally, do everything you can.
Advertising to the right audience is far more reaching than a one- off book signing.
Reach the outlets you choose for success rates. What is the expected ROI for your investment?
Yes, I think a book signing is a great idea. It's always a good idea to get in touch with your fans! :)
B&N depending on location.
I’m a mixer. So with that said. A little bit of both would be best!!
Go for the Barnes and Nobel event.
It’s difficult to arrange a book signing at Barnes and Noble when you have self published your books. With patience and perseverance, however, it is possible. And, YES, I found it to be a great PR step in addition to other marketing!
Any exposure you receive will help sell the book. Also, include private book stores, civic organizations and some libraries have events to promote authors.
I believe that any bookstore, major or independent, is always good. Any time you can meet readers face-to-face is a good thing. Prepare yourself for when you go in and meet with the store manager, have your presentation ready. I had a short one page rundown of my previous events: name, phone number, email address and website (if you have one) will show your professionalism. I had 30 years of business experience behind me to know how to sell myself. And that’s it—sell yourself.
As of 9/18 I will have had 3 events at Barnes & Noble, 3 Independent bookstores, 1 local community fair, and numerous library events. There is no doubt that they are worth it. Save your advertising for Facebook, Instagram, Twitter and—in my case—LinkedIn.
I hope that helps.