The buzz around ChatGPT, or AI, in general, continues to escalate, driving engagement and curiosity globally.
Are you plugged into it and using it now?
Or are you waiting to figure out how it could best help your business?
Given all of the hubbub, we wanted to ask you, "How do you plan to use ChatGPT to better your business?"
Please reply below and feel free to add your thoughts in the comment section.
And if you want to talk more about ChatGPT with like-minded peers, please join this group here.
Comments (1-10)
I don’t believe in AI, I don’t use social media. I have business account on Twitter & that is totally worthless. I will check couple of times a month. I have more than enough business coming in with referrals. I like talking to humans and human touch. I will call you once or twice and if it goes to answering machine I don’t do business with them. No one is that busy that can’t pick up the phone & talk. So Chat GPT or any other AI Nonsense is not for me.
ChatGPT is both powerful and terrifying. As one of the first examples of a publicly available AI with good language skills, its challenges and successes should serve as a wake-up call for everyone. It’s important to use caution with new AI technology. It’s too easy to get caught up in the excitement and forget that you’re dealing with an online service that can be hacked or misused.
I think it is great when you have a 'writers block' and are not sure where or how to start, but I do not believe in using it for full-blown copy/ content - it is still too robotic and the human touch SHOULD always win!
I do not plan on using AI for anything, thank you very much. I believe in human power and compensating humans for their work. For this and many more reasons, we will skip the chat craze.
AI is still being developed (very fast). It is like it develops itself. I have many uses for AI from content, to marketing and even new business ideas. It is a business tool that cannot be over looked much the same as the first desktop computer. AI is here to stay… embrace it, use it and learn it, your competitors are.
There are a few areas where I and my team see AI-based chat solutions having some advantages, but we also see looming drawbacks.
1. Prompt Engineering - No; this is fading as a "must have" skill as quickly as it has emerged, to be replaced with Problem Definition as a critical skill. To be effective now, your ability to clearly define a problem matters more than memorizing a few recipes. So, we'll be working on helping our marketing and sales org clients with getting clarity about what their problems/challenges are, and not focus on quick fix recipes.
2. Data Security - Prompt/AI/Chat offerings must often prove they do not inadvertently pose a security issue. Example: If you use an open source AI based chat/search tool to do, say, competitive analysis, you expose yourself to your competitors unknowingly as an arch-rival, bringing their attention to you as a competitor. Unless your AI/Chat searches can be kept hidden; look for that feature and assurance before you go and, essentially, publicly telegraph your business focus to your competitors.
3. App Integration - We are seeing a number of SaaS providers incorporate some sort of AI/Chat based tooling into their offerings. Here again, security is an issue where, once your "leave" the SaaS tool's User platform, you could end up telegraphing to your sophisticated rivals your weaknesses, intentions and strategy.
4. Current Data Availability - It is fairly well known that at this juncture, a number of AI/chat based search tools have been trained on historical data, and thus cannot plumb recent years' internet-available data to help formulate responses. For this reason, many chat AI research tools could be rendering dated and, frankly, useless results, as the pace of change worldwide accelerates.
I would be interested in hearing from AI/chat/search providers on their intentions to mitigate these issues.
We've started using it quite frequently - at the beginning, we used it for creating marketing content, but now we've started using it to help us with troubleshooting tech/software issues we run into. It's a super quick way to look up what error messages mean, but even better, I've found it's helping me up my Microsoft Excel game. Instead of spending time googling something like how to filter data so it only shows duplicates, asking ChatGPT gives me exact steps on how to do what I need help with!
I don't plan on using AI for my business. People want real people to interact with and if you're not comfortable with interacting with people then chat bots and AI may be for you. I don't want to aquire information from the air or a robot that just happens to gather information on it's own to run my business or to assist my clients and customers. I don't do much with social media because I want to interact with people who can see a face in person not someone behind the screen. Anyone can be anything they want behind a screen and a keyboard but if you really want to know how genuine the individual is, meet them in person. I know everyone doesn't feel this way but it's just my opinion on the subject. I don't want to be that person or interact with someone that only knows how to answer a question by accessing a chatbot and sadly thats what we're headed towards and most people are ok with it.
I am amazed how few words I can give it and what it composes! For example: "Describe the following for a brochure" Tourist, Mountain, Kayak, Dog, Beer, Camp. It wrote a whole paragraph on vacation packages available for the ultimate adventure! It even talked about pet-friendly accommodations and best local brews. In fact it painted such a great picture that I want to go on vacation there!
It can definitely be pretty helpful for composition of property descriptions but it always feels a bit creepy. I also find myself reading things other people wrote and wondering if they wrote it or ChatGPT did. So I ask you, did I write this or did ChatGPT?
I went to school in the "dark ages," long before computers and the Internet. My college papers were done by going to the library, doing the research, writing the paper myself and typing it on a manual typewriter (double-spaced). I had to actually think and not rely on a "crutch." What I write comes from my heart and my life experience. I will never compromise my principles by using a fake source and claim it as my own.