Relationship-Building 101: 4 Creative Outreach Strategies for Local Businesses

Small businesses are important to our cities and towns. But even the most well-known pillars of our community didn’t happen overnight. Building relationships throughout your area takes time and effort. Luckily, thanks to the creativity of our members, we’ve found four simple, low-pressure ways to show interest in your local community all while getting your name (and face) out there.

Be Positively Memorable (at the Right Time)

The holidays are a great reason to reach out to fellow local businesses. Bring a little cheer with you when you walk into their doors, putting on a Santa hat. You can also attach your business cards to look like gift tags when bringing along a little something to give away. Chances are you’ll be warmly received, and remembered! 

There are fun and goofy holidays all year long that will give you a reason to celebrate and make someone else smile.

Sponsor Local Athletic Programs

Schools are often in desperate need of sponsors. 

Even as little as $50 will help a sports program by a baseball or two. 

Sponsoring local sports teams, like the volleyball program, gets you in with the community and helps promote your business, too. Many of the families are asked to sell ad space, but they may forget to raise the funds or they are afraid to ask for sponsorship. 

Be proactive by finding out who runs the programs. Ask what and when they will need sponsors.

Volunteer with a Business Networking Group 

Your Chamber of Commerce is a great way to do outreach. 

Many of the board members are working professionals and they would appreciate members being proactive and helping take charge of events. 

It's simply rolling up your sleeves and getting to work. People need help, but many don't know who can help them and they may be too busy to ask for help. By making yourself available, you make yourself approachable.

Learn the Priorities of Other Business Owners

If there is a particular business that you are interested in working with, get to know what is important to them. 

One company may like to encourage its employees to volunteer with Habitat for Humanity. So, offer to sponsor the event by providing water for their volunteers and/or bringing in lunch or snacks. You could even volunteer right alongside them. 

Another company might want its employees to be healthier. You can facilitate this by offering an hour of your yoga classes or paying to bring in an instructor to teach cooking classes. The ideas are endless. Don't be afraid to try things.

Remember that people want to know you care. Find out what's important to them, and then offer support as a way to get the conversation started. Always strive to make a positive impact on your community.

Editor’s Note: This question, “What do you think is the best strategy for outreach among local businesses to build relationships?” was answered by Lynn Colclough, on January 12th, 2018.  We thought it was so great, that we’ve updated and republished this content. Give Lynn a round of applause and connect with Murphy Business & Financial Corporation - SoCal today.