What is your biggest pain point when it comes to branding your business or yourself?

As a marketing agency, we often see businesses trying to use brands that are too complex to be reproducible in various formats.  Then when we produce a simple, reproducible logo, clients will sometimes wonder why it's not fancier (because they've seen these other fancy logos that look good on a computer screen but not anywhere else).  Logos and brands have to be simple meaningful

As a creative and marketing agency, we help a lot of clients with branding and brand identity/development - the one thing we see a lot of clients struggle with is the "Differentiators." 

They have a hard time determining what sets them apart from their competitors, and why someone would choose them over their competition. Everyone says "years of experience" - your competitors have years of experience too, after all, they are still in business, giving them 'experience'. As we work with clients on their branding, we help them get past those 'oh so common' differentiators EVERYONE thinks they have (experience, education, cost less) by being the Devil's Adovcate, or that annoying kid that won't stop asking "why? but why?" :-) It's annoying, but it works!

Designing websites, logos, marketing for clients and they insist on "what they like"... the customer's always right of course, but when they're presentation comes out amateurish oh boy

Marketing oneself is probably the hardest thing to do from a messaging standpoint. 

We're too invested in the outcome to be able to take that necessary step back and see our business from our customers' perspective. This often leads to incorrect assumptions, bad practices, and resistance to outside recommendations (we've always done it that way), which stymied growth and limits opportunities.

With so much focus on helping my clients find their voice and foundation, I find it challenging to do it for my business.

I'm not an outgoing person & when I go to "Meet & Greet" events I go home with the same # of biz cards I took.

Trying to find that one thing that makes me super-remarkable. Differentiating on "I'm better and this is why" doesn't get your very many brownie points nowadays.

it's like the contractor that works on clients homes all day long, he doesnt want to come home and work on DIY projects on his own home, so be it with Graphic Design work, I do this 24/7 somedays, all depending on client workload and pipeline obligations that I forget to work on social media aspects of my own company, and that seems to be where it all is at these days. 

Not having enough time. 

Being confident and just doing it. Most of the time my biggest pain point is... myself.