For those who are inexperienced in digital marketing, what’s the number one thing they should know?

1. BE VALUABLE. If you don't offer value, you won't keep or grow an audience for long. 
   
   2. BE RELEVANT. If you don't offer something they can relate to, or if you stray too far from your brand's voice and style, you'll lose the audience you have. 
   
   3. BE CONSISTENT. Once they come to rely on you, you have to keep it up. Start slow and low and grow from there. 
   
   4. BE HUMAN. All business is H2H, human to human. Successful businesses are built on relationships between provider and customer. Those relationships are built between humans. Be yourself. Be human. Show the good and the bad, the ups and the downs. Personality beats perfection.
   
   5. BE A BEGINNER. It's all right not to be everywhere at once. Start with a small website and one social channel and grow from there. Start with one kickass product or service and grow from there. It's all right to NOT know everything there is to know. Learn what you need for now and then use it. Then, learn the next thing when you need it. Ask for help. Hire someone to do the stuff you aren't good at. Admit to your audience you're new and might (or already have made) make mistakes.  You aren't going to fool anyone, and you aren't going to last long if you try to "fake it till you make it". Few really ever do. 

We created some online marketing strategies and tips with an eBook.  In it, you can find ways to address customer pain points, learn easy to implement tips on how to get more of your customers to engage, and build killer relationships that positively impact your business & get the results you want.   Hope this helps!  You can fine the eBook at 

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Consistency is key! When starting out, this can be challenging but a couple of things you can do to get yourself organized:

1. At the beginning of the month - think through your goals for the month and how social will move that forward. Look at it in one week increments and then daily...chunking out your posts will make it feel less overwhelming
2. Invest in technologies/tools that can help you create your social calendar and actually schedule your posts ahead of time (Wordpress has great social add-ons to help as well especially if you blog)
3. Using free tools like canva if you don't have a graphic designer or know how to use photoshop/indesign/illustrator can be very helpful
4. Measure/Results - circling back to #1: "what does success look like at the end of the month?". How will you measure and report it? Build this into your month.

And always remember to post things that are relevant, authentic and useful for your audiences. Self-serving/sales posts over and over again will diminish your efforts and brand appeal. 

Speaking of brand...always remember to be consistent with who you are, what you offer...hopefully you've done the strategic work around your brand and business. Hope you find this helpful.

Most important is Google. Not Google adds, just Google search. Paying attention to search results will teach you the importance of keywords. Why Google? It's the default search engine in every mobile device, except windows devices. Most users use Google chrome regardless of the operating system they are using.

There's a lot more about keywords and their uses when information is being crawled by Google algorithms. Meta-data also matters and can help with site rank.

Website load time also matters. When sites are too slow to load, users tend to bounce out. In other words, leave.

There are many things that need to be done for SEO to work properly and produce good results. It takes time, but the effort always pays off.

Advice - if someone promises you hi rank results by sending you traffic, don't believe it. More traffic does not mean more sales. If that traffic has nothing to do with your business, product, or service. Google's algorithm will compare all results and keywords. If there are too many mismatches, your site will rank very low. Therefore, organic traffic is the most important.

Oh, and spend more time on your site then someone else's.

WordPress is the number one marketing application on the net.

Digital Marketing is SO MUCH MORE than social media. Also, unlike traditional forms of advertising where each output tactic is static (think billboard, TV ads, radio, print ads, etc.) digital marketing output tactics should work together to amplify and maximize the results. We call this interconnectivity of digital marketing tactics an organization's Digital Ecosystem.

Imagine this scenario. You boost a post or create an ad on social media and there's a call to action. That call to action needs to be an interactive link to somewhere. Typically that's your website. But where on your website? Many companies falter even here by linking to there homepage. But it's likely your post or ad was about something specific. That's what got the viewers' attention. So the landing page needs to be reflective of that specificity and not just a catch-all homepage. 

Let's take it a little further. So the audience has engaged with the ad or post and gone to your website. If you've set up retargeting/remarketing by programming a pixel on your website, you can now digitally track them and send them digital banner ads in articles they read and serve them more of your ads on social media. You can also use Search Engine Marketing (SEM) - different from Search Engine Optimization (SEO) - to bid on search terms so your web link is more likely to show in searches. For some readers, this may already seem complex, but what I've hypothesized above is actually an oversimplification of how complex it really is. There are dozens of other digital tactics in addition to the ones I've mentioned above, like Smart Zone Marketing, GeoFencing & Conquesting, Native Ads, OTT (ads pushed by way of highspeed internet vs TV), ads on Spotify, Pandora, Hulu, Youtube, etc., each social media platform has its own ads platform, and then there's 3rd party targeting tools, etc. Wow! Now that's getting complex. 

What makes digital marketing so complex and so valuable is not just the interconnectivity of it, but that it is driven by data and understanding of what audience engages with which tactics. When you interconnect digital tactics based on a specific marketing strategy (what do you want to accomplish and who is the audience?) you can target your audience so specifically, your message is HIGHLY relevant and therefore HIGHLY impactful. 

This is why hiring outside agency help for digital marketing can really be valuable. Specialists know how to use these tactics in unison, optimize them, and target the right audiences. The results are that the money you spend on marketing and advertising delivers the right message, to the right people, at the right time, in the right medium. In other words, the money you spend is spent with laser focus on your defined customers, rather than with a birdshot approach. It's more effective from both a cost and results standpoint. 

I'm not sure about the first question, but I am providing ways to motivate people to attend or reward them for attending, virtual events like zoom meetings and webinars.   Ranging from branded gifts sent to the home,  to virtual happy hours, and wine tastings events, clients can engage their customers digitally while enhancing their brand.

We live in a digital age where word-of-mouth referrals and print, radio, and television ads are no longer the most effective means to generating new business.

Think about it...  

You're sitting at home on the couch after a long day.  You turn on Netflix to "watch" your favorite, commercial-free show.  Then, you pull out your phone and start scrolling!

If you want to get your business in front of your consumers, you need to put it in front of their eyes - aka: on their phones.

Any company that wishes to scale up (or even remain in business for the long run) absolutely NEEDS digital marketing!

What turns most business owners and entrepreneurs off when it comes to digital marketing is usually one of two things:

1. ) They had a bad experience the last time they hired a "professional marketer" who took a ton of their money and provided no results
2. ) They tried taking on the role of digital marketer by themselves causing them to neglect other essential business functions and wasting valuable time and ad spend.

We help our clients by performing a free analysis of their digital marketing needs, their current online status and their company goals. Utilizing this data we then create a customized marketing strategy designed to holistically boost awareness, build online credibility, and consistently draw in new customers - both actively and organically.

Finally, we provide a low barrier to entry with low risk to the business owner.  How?

Firstly, we will only work with a client we firmly believe we can help.  

Secondly, we do not require our clients to commit to a long-term contract.  We're confident that for as long as we provide incredible results, you'll continue to do business with us!

And lastly, we provide results almost immediately, before you've made any significant investment!

So before you commit to hiring an expensive in-house marketing team or try dabbling on your own, contact us for a free, no-obligation consultation.

We'll provide you with a free marketing strategy that you can either implement yourself, hand off to your marketing team, or hire us to do for you.  The choice is yours!

All the best,

Steve Mizer | [email address]

Owner | Business Growth Management Solutions, LLC

o: (360)447-8040 | c: (440)799-5965

Someone here already commented in the most appropriate way -- there is no "one size fits all" model to answer this question. My specialty is video brands and bringing them to the world of streaming. Bringing a brand with a strong following on social media requires -- a content catalog (a luxury would be original and/or exclusive content), a refresh calendar to onboard new titles monthly, a user base/audience currently demonstrating interest in your branded content, coupled with the fundamental tools associated with driving your existing audience and attracting new viewers via social media, AVOD and FAST linear exposure. In order to get your brand onto video platforms and smart TVs, cable, streaming, etc. -- that requires relationships, months of work to develop a dialogue and persistence.

Since 90% of businesses have actually gone online due to the pandemic, there's been a huge rise in digital marketing. However, not everyone recognizes what to do. What do you assume the company owners should understand about electronic advertising and marketing? How do you assist your clients with, which strategy is the best one of them all?

Digital Marketing for today’s entrepreneur and local business.

For those who are inexperienced in digital marketing, what’s the number one thing they should know? This is a very good question I got from one of our new members.

I could be on this for days so I will keep it as short as possible.

The results are what all online businesses want. With that, we will start with the end-in-mind.

• Sales
• Conversions
• Traffic
• Run Ad’s
• Use Landing pages/Websites to capture your leads.

This gives us the backbone of the client’s progress in the sales cycle.

Let me begging with a section on Landing pages/Websites.

• Remember your website is your presence online your front door to your business. How does it look?
• Did you make a deep search for your business KEYWORDS?. Here will share one of our tools to generate Great Keywords. Click the link to get it free

• The copy must be on point to capture the attention of new buyers. Remember you only have 4.5 seconds to mesmerize them to stay and click the link.                                                  Here is a tool to help you create tons of copy.
• Must ad schema to your website/landing page. This will give you ranking power. This is done by your IT person unless you have access to your Site and Page Settings. 
• These are hidden gems that not everybody talks about. All of your photos, images, and videos must be GeoTag or link them so your footprint gets bigger and bigger.         Here is a free resource to do it 
• That more juice to your online business.

This is for the very begging and a refresher to the season veterans. 

Now let’s talk about some of the tools you are going to acquire to build this machine. If you have then you are good to go.

• Conversion Funnel - Landing Pages - Forms and Surveys - Autoresponders - email marketing

Here is a link for a platform that offers all of these.

• Tracking links to monitor where your traffic is coming from and monetize the best source of traffic.

In the next few days, I will be giving you more steps to follow to explore your online business.

Below is my link to get more information on 

How to Google My Business platform.

Look forward to seeing you on the inside.

Carlos E. Rojas

V.P. of Special Operations

xxx-xxx-xxxx

[email address]

universaldigitalmedia.com

Carlos E. Rojas is Digital Media Consultant

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Build your brand and offer services that will help you connect and build your base of clients. Create a creative platform and maintain a spending level you can afford. Be ready to test offers and services and communicate often with those who are adopters of your business. Be willing to create content which draws in new leads and be open to trialing new products with your audience. Have an efficient way to have your online products and services purchased and shipped. Discount shipping especially this upcoming holiday season!